What is Competitive Intelligence - a brief guide  Sitemap

Marketing & Competitive Intelligence
Strategy, Training, Analysis & Research.

  AWARE services Competitor / Marketing Research Training & Workshops Contact Us
  Follow us on Twitter this page
About Us > Sitemap

Competitive Intelligence for Business Success
Marketing Intelligence for Business Growth

Site Guide

AWARE Competitive & Marketing Intelligence Services - Our home page!

Our Services

Competitive Intelligence / Competitor Analysis Resources

AWARE Publications, Competitive Intelligence Case Studies, Templates and Articles

AWARE Competitive Intelligence Support and Help Service

Our Blog - Find-It-Out: Research Secrets & More

Contact Us


In March 2012, Arthur Weiss, AWARE's CEO, was elected to serve as Membership Development Director of the Association of Independent Information Professionals (AIIP) for 2012-March 2014. (Press Release). Michelle Rawl of Rawl Research Inc. will succeed Arthur from April 2014. AIIP is the organisation for independent information specialists and has a global membership with expertise covering all aspects of the information profession. Visit the AIIP web-site to find out more and to join us.

Publications / Presentations

Booking is now open for the ICI-4 workshop on Competitive Intelligence Secondary Research taking place on March 17-18 in London and the Institute of Competitive Intelligence's conference in Bad Nauheim, Germany, 8-11 April 2014 where Arthur Weiss will be leading 2 workshops and giving a conference presentation on the impact of communication style and culture on effective CI.

Other forthcoming events include the Casablanca Competitive and Market Intelligence Forum 2014.

Recent events included training workshops held in Mauritius, China and Malaysia and a War Gaming workshop held in Dublin, Ireland.

If you are interested in competitive intelligence training and workshops contact us, or visit our training pages. We offer custom training looking at all aspects of marketing & competitive intelligence including online research, marketing research, competitor analysis, scenario planning, war-gaming and much more.

See also our presentation & papers pages for more information and downloads.

Apple & disruptive innovation: 4 questions innovators need to ask before moving forward!

Steve Jobs thought that most people live in a small box. "They think they can't influence ...

X-mas Advertising: John Lewis, M&S and Debenhams Christmas Ad Campaigns Compared

Both John Lewis & Debenhams have launched their 2014 X-mas ad campaigns. The two appro...

Competition or Co-operation? Collaborate & Co-operate to build and not to destroy.

Competition - or Cooperation? When companies merge, or when one company acquires another, ...

Freedom of Speech, Abuse and Social Media

Over the last year or so, social media sites have been attacked for allowing users to post...

Pluralistic Ignorance

"Pluralistic Ignorance" is a phenomenon that prevents people questioning when they fail to...

Visit & like our Facebook page for regular updates on what catches our interest at AWARE on Facebook


Quick Tip: Questions

Quick Tip

A key competitive intelligence skill is the ability to distinguish what you do know from what you don't know. The effort is then to find out sources for the unknown information - as the great English writer, Dr Samuel Johnson said:

Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information upon it.

Unfortunately even with the knowledge there can be problems. Lewis Branscomb - the US physicist and Harvard management professor once said:

People rarely distinguish among data, information, knowledge, and wisdom. But they are as different from each other and as interlocking as starch molecules, flour, bread, and the flavorful memory of a superb morning croissant.

The aim of competitive & marketing intelligence is to turn data into something that can lead to competitive advantage in the same way that your morning croissant or loaf of bread depends on flour and water interacting to make something that is more than just a mixture of the raw ingredients.


Books - Co-opertition

Recommended Book

Smart Services
Co-opetition : 1. a revolutionary mindset that redefines competition and cooperation; 2. the game theory strategy that's changing the game of business
Adam M Brandenburger & Barry J Nalebuff
Buy UK £ or US$

Read our review of this book

Michael Porter described this book as "the most important single contribution" in taking his original ideas on ways of achieving competitive advantage forward. The book is easy to read, inexpensive and contains numerous ideas to help reshape and challenge thought processes. The writers develop Porter's 5 forces model, and introduce a sixth force. They emphasise the strategic advantages of co-operation and look at game theory as a way of approaching business strategy.

Close Window

For more recommendations visit our book selection.


AWARE's Newsletter

Subscribe to AWARE's newsletter giving news on AWARE, and advice and tips on competitive intelligence and marketing topics.

Click Here to Subscribe

Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102) AIIP

About Us Services Resources Publications Help Contact us Site Map

Copyright © AWARE 1995-2014

Last page / site update: Sunday, April 7, 2013

GIA Logo