AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.
Association Belge de Documentation / Belgische Vereniging voor Documentatie INFORUM2009
Arthur Weiss, AWARE's managing partner led a session focusing on social networking and how this can be used to enhance marketing intelligence at ABD-BVD's Inforum2009: It's all about peopleconference at the end of April, 2009. The lecture showed how marketing and competitive intelligence professionals can use social networking sites such as Facebook, Myspace,LinkedIn and others as part of their portfolio of research tools.
For more information on these lectures and how we can help you become a more effective business researcher ask us about our courses on finding CI information.
When doing an Internet search don't just use one search engine. Look at using a selection - Google, Yahoo!, Bing, Ask and even a few others. The reason is that each search engine uses different rules for ranking the order of pages - what they see as the most relevant pages.
By restricting your searches to just one engine you're also limiting the results you find to that search engines view of what is important. Your view may differ - and by using a range of search engines you will not only potentially find more relevant sites but you are also given a choice of different ranking methods.
Bonus Tip
Don't just use the standard search form but instead use the advanced search facilities. These allow for much more complex searches that are more likely to result in you finding what you need quickly.
Books - Strategic and Competitive Analysis
Recommended Book
Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business - Craig S. Fleisher & Babette Bensoussan Buy UK £ or US$
This book provides an excellent review of the most common techniques of competitive and strategic analysis - giving instructions on how to use each technique, when to use it, and each technique's pros and cons.
The book should be on every strategic planner and competitor analyst's "must have" list and is essential reading for business studies and MBA students. The book covers all the main analysis techniques:
Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.
For the best UK & European competitive intelligence and competitor analysis services, contact us today.
