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In March 2012, Arthur Weiss, AWARE's CEO, was elected to serve as Membership Development Director of the Association of Independent Information Professionals (AIIP). (Press Release). AIIP is the organisation for independent information specialists and has a global membership with expertise covering all aspects of the information profession. Visit the AIIP web-site to find out more and to join us.

Publications / Presentations

AWARE's CEO will be leading a workshop on Online Competitive Intelligence at the Institute of Competitive Intelligence's 2013 conference.

Other recent events include:

• training workshops held in China, Singapore and Malaysia;
• Internet Librarian International Conference: Websearch Academy pre-conference workshop and conference presentations on Twitter analysis tools and Google features not found in the usual Google menus (e.g. Google Trends, Google PublicData, etc.)

See also our presentation & papers pages for more information and downloads.

If you are interested in competitive intelligence training and workshops contact us, or visit our training pages. We offer custom training looking at all aspects of marketing & competitive intelligence including online research, marketing research, competitor analysis, scenario planning, war-gaming and much more.

Visit a summarised anthology of AWARE's Twitter feed

Quick Tip

A key competitive intelligence skill is the ability to distinguish what you do know from what you don't know. The effort is then to find out sources for the unknown information - as the great English writer, Dr Samuel Johnson said:

Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information upon it.

Unfortunately even with the knowledge there can be problems. Lewis Branscomb - the US physicist and Harvard management professor once said:

People rarely distinguish among data, information, knowledge, and wisdom. But they are as different from each other and as interlocking as starch molecules, flour, bread, and the flavorful memory of a superb morning croissant.

The aim of competitive & marketing intelligence is to turn data into something that can lead to competitive advantage in the same way that your morning croissant or loaf of bread depends on flour and water interacting to make something that is more than just a mixture of the raw ingredients.

Recommended Book

The Art of the Long View
Peter Schwartz
Buy UK £ or US$
This is an excellent introduction and guide to scenario planning.

Read our review of this book

For more recommendations visit our book selection.

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