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AWARE News

In March 2012, Arthur Weiss, AWARE's CEO, was elected to serve as Membership Development Director of the Association of Independent Information Professionals (AIIP) for 2012-March 2014. (Press Release). Michelle Rawl of Rawl Research Inc. will succeed Arthur from April 2014. AIIP is the organisation for independent information specialists and has a global membership with expertise covering all aspects of the information profession. Visit the AIIP web-site to find out more and to join us.


Publications / Presentations

Booking is now open for the ICI-4 workshop on Competitive Intelligence Secondary Research taking place on March 17-18 in London and the Institute of Competitive Intelligence's conference in Bad Nauheim, Germany, 8-11 April 2014 where Arthur Weiss will be leading 2 workshops and giving a conference presentation on the impact of communication style and culture on effective CI.

Other forthcoming events include the Casablanca Competitive and Market Intelligence Forum 2014.

Recent events included training workshops held in Mauritius, China and Malaysia and a War Gaming workshop held in Dublin, Ireland.


If you are interested in competitive intelligence training and workshops contact us, or visit our training pages. We offer custom training looking at all aspects of marketing & competitive intelligence including online research, marketing research, competitor analysis, scenario planning, war-gaming and much more.

See also our presentation & papers pages for more information and downloads.


Apple & disruptive innovation: 4 questions innovators need to ask before moving forward!

Steve Jobs thought that most people live in a small box. "They think they can't influence ...

X-mas Advertising: John Lewis, M&S and Debenhams Christmas Ad Campaigns Compared

Both John Lewis & Debenhams have launched their 2014 X-mas ad campaigns. The two appro...

Competition or Co-operation? Collaborate & Co-operate to build and not to destroy.

Competition - or Cooperation? When companies merge, or when one company acquires another, ...

Freedom of Speech, Abuse and Social Media

Over the last year or so, social media sites have been attacked for allowing users to post...

Pluralistic Ignorance

"Pluralistic Ignorance" is a phenomenon that prevents people questioning when they fail to...

Visit & like our Facebook page for regular updates on what catches our interest at AWARE on Facebook


 

Quick Tip: Shouting loudly

Quick Tip

The Talmud (the main source for Jewish law and tradition other than the Bible) tells a parable about a gathering of all the animals in nature. The lion was asked why he was the king of all the beasts. He replied:
Because I can roar the loudest, and when I roar, everyone else is silent.
At that point, the thrush stood up and said:
That may be true, but if we go a mile or so from where you are roaring, your roar is not heard. However when I begin to chirp, all the birds chirp along with me and the whole forest is filled with song.

Making an impact and influencing others does not depend on how loud you shout to put over your own views.
It depends on influencing people so that everybody sings from the same song-sheet.
Silence does not necessarily signify approval.
It may just indicate that people are scared to argue with you.

When everybody joins in and contributes, then you can be sure that you will reach agreement!

 

Books - Smart Services

Recommended Book

Smart Services
Smart Services: Competitive Information Strategies, Solutions and Success Stories for Service Businesses
Deborah C Sawyer
Buy UK £ or US$

Read our review of this book

The front cover of "Smart Services" includes a quote from Andrew Garvin, the CEO of Find/SVP saying: "Finally a book that nails down what every service business needs to know about competition and competitive intelligence. 'Smart Services' offers competitive information strategies that firms can put to immediate use." I don't think that I could have given a better summary and description of this excellent book.

For a thorough review of this book check out FreePint's book review. (FreePint is an excellent portal site and discussion forum for the overall information industry, and is well recommended - and used by over 70,000 information professionals world-wide).

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For more recommendations visit our book selection.

 

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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102) AIIP

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Last page / site update: Sunday, April 7, 2013

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