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Publications / Presentations

Arthur Weiss gave a conference paper on specialist search - finding names, numbers and news at the Online Information 2011 Conference as well as an exhibition seminar giving top tips for finding competitive intelligence online for use in primary reserarch. These can be downloaded on our publications pages. Arthur also led two sessions as part of WebSearch Academy at the Internet Librarian International Conference in October 2011 (Planning your Research & Social Media). (See our presentation & papers pages to download these).

2012 events so far confirmed include the Institute of Competitive Intelligence conference in Bad Nauheim, Germany (March 2012) - a workshop on online competitive intelligence, and a practitioner case study looking at how national cultures can influence primary research efficacy.

Several other workshops are planned - in both Europe and Asia. If you are interested in competitive intelligence training and workshops contact us, or visit our training pages. We offer custom training looking at all aspects of marketing & competitive intelligence including evaluating competitor strategies, online research, marketing research, competitor analysis, scenario planning and much more.


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Keeping up standards

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Zanran - a new data search engine

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Quick Tip: Consumers

Quick Tip

Consumers are statistics. Customers are people. (Stanley Marcus)

How do you view your customers?

Do you see them as simply profit-streams, or customer reference numbers or do you genuinely care about them. If the former, how do you ensure that your customers stay happy with your services, when you don't recognise their individuality and humanity.

Just think how you would feel if you were treated like a number, especially if you could switch to a competitor who made you feel special!

 

Books - Art of the Long View

Recommended Book

Art of the Long View
The Art of the Long View
Peter Schwartz
Buy UK £ or US$
This is an excellent introduction and guide to scenario planning.

Read our review of this book

If there is one book that is head and shoulders above all the other on the subject of scenario planning, this is it. Schwartz's book is a joy to read and gives a tremendous introduction to the subject, leaving the reader with a firm grounding and understanding in the way that scenario planning has helped many companies gain competitive advantage in their industries. The text includes many case studies and anecdotes making it a must-read book. Peter Schwartz is not only one of the world's leading scenario planners - but an excellent writer also.

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For more recommendations visit our book selection.

 

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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102)

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Last page / site update: Thursday, May 5, 2011

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