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In March 2012, Arthur Weiss, AWARE's CEO, was elected to serve as Membership Development Director of the Association of Independent Information Professionals (AIIP) for 2012-March 2014. (Press Release). Michelle Rawl of Rawl Research Inc. will succeed Arthur from April 2014. AIIP is the organisation for independent information specialists and has a global membership with expertise covering all aspects of the information profession. Visit the AIIP web-site to find out more and to join us.


Publications / Presentations

Booking is now open for the ICI-4 workshop on Competitive Intelligence Secondary Research taking place on March 17-18 in London and the Institute of Competitive Intelligence's conference in Bad Nauheim, Germany, 8-11 April 2014 where Arthur Weiss will be leading 2 workshops and giving a conference presentation on the impact of communication style and culture on effective CI.

Other forthcoming events include the Casablanca Competitive and Market Intelligence Forum 2014.

Recent events included training workshops held in Mauritius, China and Malaysia and a War Gaming workshop held in Dublin, Ireland.


If you are interested in competitive intelligence training and workshops contact us, or visit our training pages. We offer custom training looking at all aspects of marketing & competitive intelligence including online research, marketing research, competitor analysis, scenario planning, war-gaming and much more.

See also our presentation & papers pages for more information and downloads.


Apple & disruptive innovation: 4 questions innovators need to ask before moving forward!

Steve Jobs thought that most people live in a small box. "They think they can't influence ...

X-mas Advertising: John Lewis, M&S and Debenhams Christmas Ad Campaigns Compared

Both John Lewis & Debenhams have launched their 2014 X-mas ad campaigns. The two appro...

Competition or Co-operation? Collaborate & Co-operate to build and not to destroy.

Competition - or Cooperation? When companies merge, or when one company acquires another, ...

Freedom of Speech, Abuse and Social Media

Over the last year or so, social media sites have been attacked for allowing users to post...

Pluralistic Ignorance

"Pluralistic Ignorance" is a phenomenon that prevents people questioning when they fail to...

Visit & like our Facebook page for regular updates on what catches our interest at AWARE on Facebook


 

Quick Tip: Use multiple search engines

Quick Tip

When doing an Internet search don't just use one search engine. Look at using a selection - Google, Bing, Blekko, DuckDuckGo and even a few others (e.g. Baidu for China or Yandex for Russia . The reason is that each search engine uses different rules for ranking the order of pages - what they see as the most relevant pages.

By restricting your searches to just one engine you're also limiting the results you find to that search engines view of what is important. Your view may differ - and by using a range of search engines you will not only potentially find more relevant sites but you are also given a choice of different ranking methods.

Bonus Tip

Don't just use the standard search form but instead use the advanced search facilities. These allow for much more complex searches that are more likely to result in you finding what you need quickly.

 

Books - Strategic and Competitive Analysis

Recommended Book

Strategic and Competitive Analysis
Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business -
Craig S. Fleisher & Babette Bensoussan
Buy UK £ or US$

Read our review of this book

This book provides an excellent review of the most common techniques of competitive and strategic analysis - giving instructions on how to use each technique, when to use it, and each technique's pros and cons.

The book should be on every strategic planner and competitor analyst's "must have" list and is essential reading for business studies and MBA students. The book covers all the main analysis techniques:

  • the Boston Box
  • financial analysis,
  • Porter Analysis,
  • Value Chain Analysis,
  • Blindspot analysis,
  • SWOT analysis,
  • PEST analysis

and many more.

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For more recommendations visit our book selection.

 

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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102) AIIP

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Last page / site update: Sunday, April 7, 2013

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