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Competitive & Marketing Intelligence
Public Training


AWARE's focus is on offering courses where all the content is directly relevant to particpants. This is achieved through our in-house training options.

Sometimes, however, customised training is not suitable - for instance where only one or two people need to learn about competitive intelligence. Quality training depends on group interactions, and working alongside others. In-house training won't be the best option if there is no group. Our one-to-one mentoring services is one solution. Another is public training - bringing together people from several companies.

In order to offer public training we work with both conference and training organisers and dedicated competitive intelligence training companies and industry groups. We have led courses and spoken at conferences organised by Frost & Sullivan, Marcus Evans, Kavaq and VIB Events. We also have led several workshops and conference sessions at SCIP Annual and European conferences as well as at local SCIP chapter meetings.

A more in-depth option is the Institute for Competitive Intelligence with courses covering all aspects of competitive intelligence training, leading to full certification and accreditation as a competitive intelligence professional.

Institute of Competitive Intelligence
UK Course Schedule


ICI holds regular public training courses & workshops on a range of competitive intelligence related topics. Courses take place across Europe, the USA and elsewhere. The next UK based ICI courses will take place in November 2010 and February 2011 in central London.

Course Schedule
If you register 40 days in advance, deduct 5% from total fees.

Further information on the Institute of Competitive Intelligence.

ICI's full training options are as follows:

#

Fundamental Workshops
Lecturer
<Date Individual fee
Place

Fundamental Certificate in Competitive Intelligence - FCCI"! workshops

ICI-1

Competitive Intelligence Basics Workshop

Michaeli

Nov 16-17, 2009

1090€ (790£, 1500$)

London (United Kingdom)

Nov 23-24, 2009

Barcelona (Spain)

Spring 2010

Jeddah (Saudi Arabia)

Mar 1-2,
2010

London (United Kingdom)

Jun 14-15, 2010

Mannheim (Germany)

ICI-2

Competitive Intelligence Projects

Michaeli

Jun 16, 2010

590€ (425£, 990$)

Mannheim (Germany)

ICI-3

CI Reporting

Michaeli

Aug 6, 2010

590€ (425£, 990$)

Mannheim (Germany)

ICI-4

CI Secondary Research

Weiss

  Mar 23-24, 2010

1090€ (790£, 1790$)

London (United Kingdom)

Jun 17-18, 2010

Mannheim (Germany)

ICI-5

Primary Research (HUMINT)

Muth

Mar 4-5, 2010

1150€ (830£, 1890$)

London (United Kingdom)

Aug 2-3, 2010

Mannheim (Germany)

ICI-6

Fundamental CI Analysis Methods

Michaeli

Nov 18-19, 2009

1090€ (790£, 1790$)

London (United Kingdom)

Aug 4-5, 2010

Mannheim (Germany)

#

Advanced Workshops Lecturer Date Individual
fee
Place

Certificate in Competitive intelligence Research workshops

ICI-25

Digital Intelligence

Prof. Grothe

TBD

590€ (425£, 990$)

Paris (France)

ICI-29

Text Mining and Document Management

Zanasi

Nov 27, 2009

590€ (425£, 990$)

Barcelona (Spain)

ICI-35

Patents as a Competitive Instrument

Motta

Nov 26, 2009

590€ (425£, 990$)

Barcelona (Spain)

  Certificate in Competitive Intelligence Analysis workshops

ICI-22

Scenario Techniques

Bill

Nov 10, 2009

590€ (425£, 990$)

Bad Nauheim (Germany)

ICI-23

Decision- /Risk- and Bayes Analysis

Michaeli

Mar 3, 2010

590€ (425£, 990$)

London (United Kingdom)

ICI-26

Psychology of Intelligence Analysis

Prof. Jörs

Autumn 2010

590€ (425£, 990$)

London (United Kingdom)

ICI-28

Financial Analysis

Murphy

Nov 25, 2009

590€ (425£, 990$)

Barcelona (Spain) 

Mar 22, 2010

London (United Kingdom)

ICI-32

Establishment and Operation of Early Warning Systems

Dr. Krampe

Nov 11, 2009

590€ (425£, 990$)

Bad Nauheim (Germany)


Certificate in Competitive Intelligence Strategy workshops

ICI-21

Analysis of Competitor's Strategies

Michaeli

TBD

590€ (425£, 990$)

Paris (France)

ICI-30

Business War Gaming

Michaeli

TBD

590€ (425£, 990$)

London (United Kingdom)

ICI-31

Instruments of Strategic Market Analysis

Michaeli

Autumn 2010

590€ (425£, 990$)

London (United Kingdom)

ICI-33

Development and Implentation of Dynamic Competitive Strategies

Prof. Tovstiga

Spring 2011

1150€ (830£, 1890$)

London (United Kingdom)

  Certificate in Competitive Intelligence Management workshops

ICI-24

Design and Operation of an In-house CI Centre

Pfaffinger

Autumn 2010

(830£,1890$)

London (United Kingdom)

ICI-27

Competitive Technical Intelligence

Russow

Dec 15, 2009

590€ (425£, 990$)

Bad Nauheim (Germany)

ICI-34

Counter Intelligence - Protection against illegal Activities

McGonagle / Muth

Spring 2010

590€ (425£, 990$)

London (United Kingdom)

ICI-36

Information Warfare

Dr. Dombach

Spring 2010

590€ (425£, 990$)

London (United Kingdom)


Note: Invoices will be issued in the currency of the location s country according to this price list.

Prices are excl. VAT and subject to change.

To book an ICI course or workshop click here

Competitive Intelligence Training

Do you need to
know more about
Competitive Intelligence?

We offer in-house Competitive Intelligence Training, customised to your requirements.
Find out about our training services today!


Finding Competitive Intelligence using Online Sources

AWARE consultants are experts at discovering competitor information online and have developed a market-leading course on Finding Competitive Intelligence using Online Sources. This course has been given as an in-house course to numerous companies across industries (IT, publishing, telecoms, chemicals....) and countries, as well as publicly at SCIP annual and European conferences, the London International Online Information Conferences and other similar events.

The workshop has received high praise for its unique approach to finding competitive intelligence on the Internet. The workshop - available as a half-day summary, full day or 2-day in-depth training course with extensive practical online sessions - teaches attendees how to find actionable competitive intelligence rather than just present a list of sources that quickly date. Like all AWARE's in-house training, the course can be customised to focus on industry or competitive area.

For more information on this workshop and how it can help you become a more effective Internet researcher check out our Competitive Intelligence Training and ask us about our courses on finding CI information.

 

Quick Tip: Consumers

Quick Tip

Consumers are statistics. Customers are people. (Stanley Marcus)

How do you view your customers?

Do you see them as simply profit-streams, or customer reference numbers or do you genuinely care about them. If the former, how do you ensure that your customers stay happy with your services, when you don't recognise their individuality and humanity.

Just think how you would feel if you were treated like a number, especially if you could switch to a competitor who made you feel special!

 

Books - Competitors (Fahey)

Recommended Book

Competitive-Intelligence-in-the-UK
Competitive Intelligence: Gathering, Analysing and Putting it to Work
Christopher Murphy
Buy UK £ or US$

Read our review of this book

If you are interested in learning about competitive intelligence with a UK / European focus then this book is for you. Most books on CI are written by US authors and take a US perspective. They fail to note the significant differences between what is available in the US and Europe and the UK. For example, in the US the US Freedom of Information Act is key for finding a lot of information. Such legislation has only recently been enacted in the UK and the type of information available is more limited. In contrast, financial information is much easier to obtain in the UK than the US. Murphy's book redresses the balance and fills a gap in guiding the CI newcomer on how to gather CI in Europe.

One of the best sections is a detailed examination of the sources and types of financial CI information that can be obtained within the UK. In fact I think this is unique. Of all the CI books I've read - none give anything like the same depth on this crucial topic.

For a thorough review of this book check out FreePint's book review.

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For more recommendations visit our book selection.


Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102)

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Last page / site update: Thursday, May 5, 2011

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