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About AWARE
Competitive & Marketing Intelligence
Public Training
AWARE's focus is on offering courses where all the content is directly relevant to particpants. This is achieved through our in-house training options.
Sometimes, however, customised training is not suitable - for instance where only one or two people need to learn about competitive intelligence. Quality training depends on group interactions, and working alongside others. In-house training won't be the best option if there is no group. Our one-to-one mentoring services is one solution. Another is public training - bringing together people from several companies.
In order to offer public training we work with both conference and training organisers and dedicated competitive intelligence training companies and industry groups. We have led courses and spoken at conferences organised by Frost & Sullivan, Marcus Evans, Kavaq and VIB Events. We also have led several workshops and conference sessions at SCIP Annual and European conferences as well as at local SCIP chapter meetings.
A more in-depth option is the Institute for Competitive Intelligence with courses covering all aspects of competitive intelligence training, leading to full certification and accreditation as a competitive intelligence professional.
ICI's full training options are as follows:
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Basic courses
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Date
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Individual fee
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Place
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ICI-1
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Competitive Intelligence Basics Workshop
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May 19-20, 2008
Jun 16-17, 2008
Aug 25-26, 2008
Nov 10-11, 2008
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1090€ (790£, 1575$)
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Philadelphia(USA)
London(UK)
San-Jose(USA)
Cairo(EG)
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ICI-2
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A day in the life of a CI Manager
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Aug 27, 2008
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590€ (425£, 990$)
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San-Jose(USA)
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ICI-3
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CI Reporting
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May 21, 2008
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590€ (425£, 990$)
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Philadelphia(USA)
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ICI-4
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CI Secondary Research
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Jun 18-19, 2008
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1090€ (790£, 1790$)
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London(UK) |
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ICI-5
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Primary Research (HUMINT)
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Jun 23-24, 2008
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1150€ (830£, 1890$)
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London(UK) |
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ICI-6
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Fundamental CI Analysis Methods
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Autumn 2008
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1090€ (790£, 1790$)
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Chicago(USA) |
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Advanced courses
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| ICI-21 |
Analysis of Competitor´s Strategies
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Aug 29,
2008
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590€ (425£, 990$)
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San-Jose(USA)
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| ICI-22 |
Scenario Techniques
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Autumn 2009 |
590€ (425£, 990$)
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London(UK)
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| ICI-23 |
Decision- /Risk- and Bayes Analysis
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Spring 2009
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590€ (425£, 990$)
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London(UK)
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| ICI-24 |
Design and Operation of an In-house CI Centre
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May 22-23, 2008
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1150€ (830£, 1890$)
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Philadelphia(USA)
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| ICI-25 |
Establishment and Operation of CI Networks
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Spring 2009
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590€ (425£, 990$)
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London(UK)
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| ICI-26 |
Psychology of Intelligence Analysis
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Spring 2009
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590€ (425£, 990$)
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London(UK)
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| ICI-27 |
Competitive Technical Intelligence
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Spring 2009
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590€ (425£, 990$)
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London(UK)
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| ICI-28 |
Financial Analysis
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Autumn 2009
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590€ (425£, 990$)
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London(UK)
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| ICI-29 |
Text Mining and Document Management
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Autumn 2009
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590€ (425£, 990$)
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London(UK)
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| ICI-30 |
Business War Gaming
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Spring 2009
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590€ (425£, 990$)
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Chicago(USA)
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| ICI-31 |
Instruments of Strategic Market Analysis
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Spring 2009
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590€ (425£, 990$)
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Chicago(USA)
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| ICI-32 |
Establishment and Operation of Early Warning Systems
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Aug 28, 2008
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590€ (425£, 990$)
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San-Jose(USA)
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| ICI-33 |
Development and Implentation of Dynamic Competitive Strategies
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Spring 2009
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1150€ (830£, 1890$)
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London(UK)
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| ICI-34 |
Counter Intelligence - Protection against illegal Activities
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Spring 2009
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590€ (425£, 990$)
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Philadelphia(USA)
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| ICI-35 |
Patents as a Competitive Instrument
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Spring 2009
Autumn 2008
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590€ (425£, 990$)
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London(UK)
Chicago (USA)
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| ICI-36 |
Information Warfare
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Autumn 2009
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590€ (425£, 990$)
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Chicago (USA)
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To book an ICI course or workshop click here
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Public training
Competitive Intelligence Training
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Quick Tip
Quick Tip: Frog in well
We think too small, like the frog at the bottom of the well. He thinks the sky is only as big as the top of the well. If he surfaced, he would have an entirely different view.(Attributed to Mao Zedung).
What is your perspective on your business environment? Are you missing opportunities because you only see your immediate industry or geographic location, when there could be new opportunities slightly further away or in related industries?
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Books - Competitors (Fahey)
Recommended Book

Competitors: Outwitting, Outmanoeuvring, and Outperforming
Liam Fahey
Buy UK £ or US$
Read our review of this book
Competitors shows you how to determine what you need to know about competitors, analyse competitor strategy, predict likely next moves and link this into your own operations, avoiding many errors associated with traditional approaches.
Liam Fahey is one of the leading new thinkers on Competitive Strategy and this book introduces Fahey's concept of "competitor learning", giving guidelines for identifying and analysing key competitor data to help gain strategic insights. An important book - that should sit on any CI analyst's bookshelf.
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For more recommendations visit our book selection.
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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.
For the best UK & European competitive intelligence and competitor analysis services, contact us today.

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Copyright © AWARE 1995-2008
Pages updated: May 2008 |
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