Header

What is Competitive Intelligence - a brief guide

Strategy, Training, Research Services for Competitive & Marketing Intelligence

AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.

About Us > Services > Competitive & Marketing Intelligence Training > Public Courses

About AWARE
Competitive & Marketing Intelligence
Public Training

AWARE's focus is on offering courses where all the content is directly relevant to particpants. This is achieved through our in-house training options.

Sometimes, however, customised training is not suitable - for instance where only one or two people need to learn about competitive intelligence. Quality training depends on group interactions, and working alongside others. In-house training won't be the best option if there is no group. Our one-to-one mentoring services is one solution. Another is public training - bringing together people from several companies.

In order to offer public training we work with both conference and training organisers and dedicated competitive intelligence training companies and industry groups. We have led courses and spoken at conferences organised by Frost & Sullivan, Marcus Evans, Kavaq and VIB Events. We also have led several workshops and conference sessions at SCIP Annual and European conferences as well as at local SCIP chapter meetings.

A more in-depth option is the Institute for Competitive Intelligence with courses covering all aspects of competitive intelligence training, leading to full certification and accreditation as a competitive intelligence professional.

Institute of Competitive Intelligence
UK Course Schedule

ICI holds regular public training courses & workshops on a range of competitive intelligence related topics. Courses take place across Europe, the USA and elsewhere. The next UK based ICI courses will take place in November 2010 and February 2011 in central London.

Course Schedule
If you register 40 days in advance, deduct 5% from total fees.

Further information on the Institute of Competitive Intelligence.

ICI's full training options are as follows:

#	Fundamental Workshops	Lecturer	<Date	Individual fee	Place
	Fundamental Certificate in Competitive Intelligence - FCCI"! workshops
ICI-1	Competitive Intelligence Basics Workshop	Michaeli	Nov 16-17, 2009	1090€ (790£, 1500$)	London (United Kingdom)
			Nov 23-24, 2009		Barcelona (Spain)
			Spring 2010		Jeddah (Saudi Arabia)
			Mar 1-2, 2010		London (United Kingdom)
			Jun 14-15, 2010		Mannheim (Germany)
ICI-2	Competitive Intelligence Projects	Michaeli	Jun 16, 2010	590€ (425£, 990$)	Mannheim (Germany)
ICI-3	CI Reporting	Michaeli	Aug 6, 2010	590€ (425£, 990$)	Mannheim (Germany)
ICI-4	CI Secondary Research	Weiss	Mar 23-24, 2010	1090€ (790£, 1790$)	London (United Kingdom)
ICI-4	CI Secondary Research	Weiss	Jun 17-18, 2010	1090€ (790£, 1790$)	Mannheim (Germany)
ICI-5	Primary Research (HUMINT)	Muth	Mar 4-5, 2010	1150€ (830£, 1890$)	London (United Kingdom)
ICI-5	Primary Research (HUMINT)	Muth	Aug 2-3, 2010	1150€ (830£, 1890$)	Mannheim (Germany)
ICI-6	Fundamental CI Analysis Methods	Michaeli	Nov 18-19, 2009	1090€ (790£, 1790$)	London (United Kingdom)
ICI-6	Fundamental CI Analysis Methods	Michaeli	Aug 4-5, 2010	1090€ (790£, 1790$)	Mannheim (Germany)
#	Advanced Workshops	Lecturer	Date	Individual fee	Place
	Certificate in Competitive intelligence Research workshops
ICI-25	Digital Intelligence	Prof. Grothe	TBD	590€ (425£, 990$)	Paris (France)
ICI-29	Text Mining and Document Management	Zanasi	Nov 27, 2009	590€ (425£, 990$)	Barcelona (Spain)
ICI-35	Patents as a Competitive Instrument	Motta	Nov 26, 2009	590€ (425£, 990$)	Barcelona (Spain)
	Certificate in Competitive Intelligence Analysis workshops
ICI-22	Scenario Techniques	Bill	Nov 10, 2009	590€ (425£, 990$)	Bad Nauheim (Germany)
ICI-23	Decision- /Risk- and Bayes Analysis	Michaeli	Mar 3, 2010	590€ (425£, 990$)	London (United Kingdom)
ICI-26	Psychology of Intelligence Analysis	Prof. Jörs	Autumn 2010	590€ (425£, 990$)	London (United Kingdom)
ICI-28	Financial Analysis	Murphy	Nov 25, 2009	590€ (425£, 990$)	Barcelona (Spain)
ICI-28	Financial Analysis	Murphy	Mar 22, 2010	590€ (425£, 990$)	London (United Kingdom)
ICI-32	Establishment and Operation of Early Warning Systems	Dr. Krampe	Nov 11, 2009	590€ (425£, 990$)	Bad Nauheim (Germany)
	Certificate in Competitive Intelligence Strategy workshops
ICI-21	Analysis of Competitor's Strategies	Michaeli	TBD	590€ (425£, 990$)	Paris (France)
ICI-30	Business War Gaming	Michaeli	TBD	590€ (425£, 990$)	London (United Kingdom)
ICI-31	Instruments of Strategic Market Analysis	Michaeli	Autumn 2010	590€ (425£, 990$)	London (United Kingdom)
ICI-33	Development and Implentation of Dynamic Competitive Strategies	Prof. Tovstiga	Spring 2011	1150€ (830£, 1890$)	London (United Kingdom)
	Certificate in Competitive Intelligence Management workshops
ICI-24	Design and Operation of an In-house CI Centre	Pfaffinger	Autumn 2010	(830£,1890$)	London (United Kingdom)
ICI-27	Competitive Technical Intelligence	Russow	Dec 15, 2009	590€ (425£, 990$)	Bad Nauheim (Germany)
ICI-34	Counter Intelligence - Protection against illegal Activities	McGonagle / Muth	Spring 2010	590€ (425£, 990$)	London (United Kingdom)
ICI-36	Information Warfare	Dr. Dombach	Spring 2010	590€ (425£, 990$)	London (United Kingdom)

Note: Invoices will be issued in the currency of the location s country according to this price list.

Prices are excl. VAT and subject to change.

To book an ICI course or workshop click here

Competitive Intelligence Training

Do you need to
know more about
Competitive Intelligence?

We offer in-house Competitive Intelligence Training, customised to your requirements.
Find out about our training services today!

Finding Competitive Intelligence using Online Sources

AWARE consultants are experts at discovering competitor information online and have developed a market-leading course on Finding Competitive Intelligence using Online Sources. This course has been given as an in-house course to numerous companies across industries (IT, publishing, telecoms, chemicals....) and countries, as well as publicly at SCIP annual and European conferences, the London International Online Information Conferences and other similar events.

The workshop has received high praise for its unique approach to finding competitive intelligence on the Internet. The workshop - available as a half-day or full day in-house training course - teaches attendees how to find actionable competitive intelligence rather than just present a list of sources that quickly date. Like all AWARE's in-house training, the course can be customised to focus on industry or competitive area.

For more information on this workshop and how it can help you become a more effective Internet researcher check out our Competitive Intelligence Training and ask us about our courses on finding CI information.

Quick Tip: Deadly Sins

The Seven Deadly Business Sins

1) Greed - Are you satisfied with what you've achieved or are you always seeking more, and never consolidating and strengthening what you currently have?
2) Opinion - Do you ever dismiss ideas without analysis? There have been many opportunities that were missed because opinionated management failed to see the wider picture.
3) Routine - Just because something worked in the past does not mean that it will continue to work in the future.
4) Emotion - Is the reason for your decision based on analysis, or emotion? Many managers are driven by their fears and desires without ever stopping to justify the reason for their fear or hatred or love. Often these prove to be unjustified and unjustifiable.
5) Ego - Do you make decisions because you are the cleverest, the biggest, the market leader? Are you obsessed with your own image and abilities? Many leaders in the past also thought that they were invincible. A quick look at history shows that they were not!
6) Success - Over-confidence is dangerous and can blind you to competitors seeking to emulate your success.
7) Hope - Can you justify your reasons why things will improve, or are you just burying your head in the sand, and refusing to see reality?

These seven deadly business sins are based on some work by Ben Gilad, one of the foremost Competitive Intelligence experts. Businesses need to understand their blindspots - what they would rather not see, and work to remove them. Each of these seven sins is a type of blindspot if it dominates the thinking within the company. It's OK to have each to a certain degree, balanced by the others. (All businesses need to believe in themselves, have hope, aim to make money....). The problem is when one aspect starts to govern the way things are done in the company, preventing rational and logical thought.

Books - Art of the Long View

Recommended Book

The Art of the Long View
Peter Schwartz
Buy UK £ or US$
This is an excellent introduction and guide to scenario planning.

Read our review of this book

If there is one book that is head and shoulders above all the other on the subject of scenario planning, this is it. Schwartz's book is a joy to read and gives a tremendous introduction to the subject, leaving the reader with a firm grounding and understanding in the way that scenario planning has helped many companies gain competitive advantage in their industries. The text includes many case studies and anecdotes making it a must-read book. Peter Schwartz is not only one of the world's leading scenario planners - but an excellent writer also.

For more recommendations visit our book selection.

Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102)

About Us Services Resources Publications Help Contact us Site Map

Copyright © AWARE 1995-2010

Last page / site update: Wednesday, June 9, 2010