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What is Competitive Intelligence - a brief guide

Strategy, Training, Research Services for Competitive & Marketing Intelligence

AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.

About Us > Services > Competitive & Marketing Intelligence Training > Public Courses

About AWARE
Competitive & Marketing Intelligence
Public Training

AWARE's focus is on offering courses where all the content is directly relevant to particpants. This is achieved through our in-house training options.

Sometimes, however, customised training is not suitable - for instance where only one or two people need to learn about competitive intelligence. Quality training depends on group interactions, and working alongside others. In-house training won't be the best option if there is no group. Our one-to-one mentoring services is one solution. Another is public training - bringing together people from several companies.

In order to offer public training we work with both conference and training organisers and dedicated competitive intelligence training companies and industry groups. We have led courses and spoken at conferences organised by Frost & Sullivan, Marcus Evans, Kavaq and VIB Events. We also have led several workshops and conference sessions at SCIP Annual and European conferences as well as at local SCIP chapter meetings.

A more in-depth option is the Institute for Competitive Intelligence with courses covering all aspects of competitive intelligence training, leading to full certification and accreditation as a competitive intelligence professional.

Events

Institute of Competitive Intelligence
UK Course Schedule

16-17 June 2008: ICI-1 - Competitive Intelligence Basics - an introduction to CI: what it is, how to do it and what not to do! (Cost: £790 / €1090 per attendee)
18-19 June 2008: ICI-4 - Secondary Research for CI including searching the Internet for CI. (Cost: £790 / €1090 per attendee)
23-24 June 2008: ICI-5 - Primary Research for CI covering how to interview primary sources for CI. (Cost: £830 / €1150 per attendee).

If you register 40 days in advance, deduct 5% from total fees.

Book your place!

Further information on the Institute of Competitive Intelligence.

ICI's full training options are as follows:

#	Basic courses	Date	Individual fee	Place
ICI-1	Competitive Intelligence Basics Workshop	May 19-20, 2008 Jun 16-17, 2008 Aug 25-26, 2008 Nov 10-11, 2008	1090€ (790£, 1575$)	Philadelphia(USA) London(UK) San-Jose(USA) Cairo(EG)
ICI-2	A day in the life of a CI Manager	Aug 27, 2008	590€ (425£, 990$)	San-Jose(USA)
ICI-3	CI Reporting	May 21, 2008	590€ (425£, 990$)	Philadelphia(USA)
ICI-4	CI Secondary Research	Jun 18-19, 2008	1090€ (790£, 1790$)	London(UK)
ICI-5	Primary Research (HUMINT)	Jun 23-24, 2008	1150€ (830£, 1890$)	London(UK)
ICI-6	Fundamental CI Analysis Methods	Autumn 2008	1090€ (790£, 1790$)	Chicago(USA)
#	Advanced courses
ICI-21	Analysis of Competitor´s Strategies	Aug 29, 2008	590€ (425£, 990$)	San-Jose(USA)
ICI-22	Scenario Techniques	Autumn 2009	590€ (425£, 990$)	London(UK)
ICI-23	Decision- /Risk- and Bayes Analysis	Spring 2009	590€ (425£, 990$)	London(UK)
ICI-24	Design and Operation of an In-house CI Centre	May 22-23, 2008	1150€ (830£, 1890$)	Philadelphia(USA)
ICI-25	Establishment and Operation of CI Networks	Spring 2009	590€ (425£, 990$)	London(UK)
ICI-26	Psychology of Intelligence Analysis	Spring 2009	590€ (425£, 990$)	London(UK)
ICI-27	Competitive Technical Intelligence	Spring 2009	590€ (425£, 990$)	London(UK)
ICI-28	Financial Analysis	Autumn 2009	590€ (425£, 990$)	London(UK)
ICI-29	Text Mining and Document Management	Autumn 2009	590€ (425£, 990$)	London(UK)
ICI-30	Business War Gaming	Spring 2009	590€ (425£, 990$)	Chicago(USA)
ICI-31	Instruments of Strategic Market Analysis	Spring 2009	590€ (425£, 990$)	Chicago(USA)
ICI-32	Establishment and Operation of Early Warning Systems	Aug 28, 2008	590€ (425£, 990$)	San-Jose(USA)
ICI-33	Development and Implentation of Dynamic Competitive Strategies	Spring 2009	1150€ (830£, 1890$)	London(UK)
ICI-34	Counter Intelligence - Protection against illegal Activities	Spring 2009	590€ (425£, 990$)	Philadelphia(USA)
ICI-35	Patents as a Competitive Instrument	Spring 2009 Autumn 2008	590€ (425£, 990$)	London(UK) Chicago (USA)
ICI-36	Information Warfare	Autumn 2009	590€ (425£, 990$)	Chicago (USA)

To book an ICI course or workshop click here

Public training

Competitive Intelligence Training

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Competitive Intelligence?

We offer in-house Competitive Intelligence Training, customised to your requirements.
Find out about our training services today!

Public Training Workshops
Institute of Competitive Intelligence

Quick Tip

Quick Tip: Frog in well

We think too small, like the frog at the bottom of the well. He thinks the sky is only as big as the top of the well. If he surfaced, he would have an entirely different view.(Attributed to Mao Zedung).

What is your perspective on your business environment? Are you missing opportunities because you only see your immediate industry or geographic location, when there could be new opportunities slightly further away or in related industries?

Books - Competitors (Fahey)

Recommended Book

Competitors (Fahey)
Competitors: Outwitting, Outmanoeuvring, and Outperforming
Liam Fahey
Buy UK £ or US$

Read our review of this book

Competitors shows you how to determine what you need to know about competitors, analyse competitor strategy, predict likely next moves and link this into your own operations, avoiding many errors associated with traditional approaches.
Liam Fahey is one of the leading new thinkers on Competitive Strategy and this book introduces Fahey's concept of "competitor learning", giving guidelines for identifying and analysing key competitor data to help gain strategic insights. An important book - that should sit on any CI analyst's bookshelf.

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For more recommendations visit our book selection.

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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102)

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Pages updated: May 2008

About AWARE Competitive & Marketing Intelligence Public Training

About AWARE
Competitive & Marketing Intelligence
Public Training