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About AWARE
Competitive & Marketing Intelligence Training
Mentoring
 AWARE offers in-house training in all aspects of Competitive and Marketing Intelligence - ranging from the basics to advanced analysis.
Many CI professionals work as “one-person” departments and do not have a large budget or a team of people to work with. At the same time, they need to improve their skills or seek out help and advice.
Our mentoring service aims to provide this – by providing the benefits of an in-house training course customised to the company circumstances, but on a one-on-one basis. With AWARE mentoring you can gain the training and support you need, when you need it, tailored to your particular organisation's products and services.
The mentoring service is designed around you – and can be a mixture of one-on-one tutoring, telephone support or e-mail correspondence. We will help you get started on projects, showing you how you can collect the information required, and then analyse it to get the insights needed for strategy. At each step we can be there for you, so that your “one-person” department is not alone.
Our costs for mentoring depend on the level of service agreed. Generally we would expect to spend an initial day with you – providing practical support for your current projects while teaching you the basics of CI. Following this, we would provide on-going telephone / e-mail support, with additional visits as required. At the same time, we recognise that your budget may be limited and so we aim to keep costs to no more than those charged for our basic training services.
To find out more about our mentoring services,
or call us on 0845 430 9125 (International: +44 20 8954 9121).
To learn more about our other training options and how we can help improve you or your team's competitive & marketing intelligence skills click here, or alternatively contact us by filling in our training enquiry form and we will get back to you.
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Institute of Competitive Intelligence
ICI holds regular public training courses & workshops on a range of competitive intelligence related topics. Courses take place across Europe, the USA, India and elsewhere - and are offered in English, German, French and Spanish.
The next UK based ICI courses will take place in March 2012 in central London with further courses in Autumn 2012.
Course Schedule
If you register 40 days in advance, deduct 5% from total fees.
Further information on the Institute of Competitive Intelligence.
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Quick Tip: Questions
Quick Tip: Ask the right question
Rather than look for information to answer a question, think about how you will use the answer.
If you won't be able to incorporate actions based on the answer you find into your business strategy then maybe the question you asked needs changing to something that will lead to meaningful actions.
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