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About AWARE
Competitive & Marketing Intelligence Training
Mentoring


MentoringAWARE offers in-house training in all aspects of Competitive and Marketing Intelligence - ranging from the basics to advanced analysis.

Many CI professionals work as “one-person” departments and do not have a large budget or a team of people to work with. At the same time, they need to improve their skills or seek out help and advice.

Our mentoring service aims to provide this – by providing the benefits of an in-house training course customised to the company circumstances, but on a one-on-one basis. With AWARE mentoring you can gain the training and support you need, when you need it, tailored to your particular organisation's products and services.

The mentoring service is designed around you – and can be a mixture of one-on-one tutoring, telephone support or e-mail correspondence. We will help you get started on projects, showing you how you can collect the information required, and then analyse it to get the insights needed for strategy. At each step we can be there for you, so that your “one-person” department is not alone.

Our costs for mentoring depend on the level of service agreed. Generally we would expect to spend an initial day with you – providing practical support for your current projects while teaching you the basics of CI. Following this, we would provide on-going telephone / e-mail support, with additional visits as required. At the same time, we recognise that your budget may be limited and so we aim to keep costs to no more than those charged for our basic training services.

To find out more about our mentoring services,

or call us on 0845 430 9125 (International: +44 20 8954 9121).

To learn more about our other training options and how we can help improve you or your team's competitive & marketing intelligence skills click here, or alternatively contact us by filling in our training enquiry form and we will get back to you.

Institute of Competitive Intelligence
UK Course Schedule


ICI holds regular public training courses & workshops on a range of competitive intelligence related topics. Courses take place across Europe, the USA and elsewhere. The next UK based ICI courses will take place in November 2010 and February 2011 in central London.

Course Schedule
If you register 40 days in advance, deduct 5% from total fees.

Further information on the Institute of Competitive Intelligence.

 

Quick Tip: Questions

Quick Tip

A key competitive intelligence skill is the ability to distinguish what you do know from what you don't know. The effort is then to find out sources for the unknown information - as the great English writer, Dr Samuel Johnson said:

Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information upon it.

Unfortunately even with the knowledge there can be problems. Lewis Branscomb - the US physicist and Harvard management professor once said:

People rarely distinguish among data, information, knowledge, and wisdom. But they are as different from each other and as interlocking as starch molecules, flour, bread, and the flavorful memory of a superb morning croissant.

The aim of competitive & marketing intelligence is to turn data into something that can lead to competitive advantage in the same way that your morning croissant or loaf of bread depends on flour and water interacting to make something that is more than just a mixture of the raw ingredients.

 

Books - Co-opertition

Recommended Book

Smart Services
Co-opetition : 1. a revolutionary mindset that redefines competition and cooperation; 2. the game theory strategy that's changing the game of business
Adam M Brandenburger & Barry J Nalebuff
Buy UK £ or US$

Read our review of this book

Michael Porter described this book as "the most important single contribution" in taking his original ideas on ways of achieving competitive advantage forward. The book is easy to read, inexpensive and contains numerous ideas to help reshape and challenge thought processes. The writers develop Porter's 5 forces model, and introduce a sixth force. They emphasise the strategic advantages of co-operation and look at game theory as a way of approaching business strategy.

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For more recommendations visit our book selection.

 


Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102)

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Last page / site update: Thursday, May 5, 2011

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