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About AWARE
Competitive & Marketing Intelligence Training
Mentoring
 AWARE offers in-house training in all aspects of Competitive and Marketing Intelligence - ranging from the basics to advanced analysis.
Many CI professionals work as “one-person” departments and do not have a large budget or a team of people to work with. At the same time, they need to improve their skills or seek out help and advice.
Our mentoring service aims to provide this – by providing the benefits of an in-house training course customised to the company circumstances, but on a one-on-one basis. With AWARE mentoring you can gain the training and support you need, when you need it, tailored to your particular organisation's products and services.
The mentoring service is designed around you – and can be a mixture of one-on-one tutoring, telephone support or e-mail correspondence. We will help you get started on projects, showing you how you can collect the information required, and then analyse it to get the insights needed for strategy. At each step we can be there for you, so that your “one-person” department is not alone.
Our costs for mentoring depend on the level of service agreed. Generally we would expect to spend an initial day with you – providing practical support for your current projects while teaching you the basics of CI. Following this, we would provide on-going telephone / e-mail support, with additional visits as required. At the same time, we recognise that your budget may be limited and so we aim to keep costs to no more than those charged for our basic training services.
To find out more about our mentoring services,
or call us on 0845 430 9125 (International: +44 20 8954 9121).
To learn more about our other training options and how we can help improve you or your team's competitive & marketing intelligence skills click here, or alternatively contact us by filling in our training enquiry form and we will get back to you.
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Quick Tip
Quick Tip: Consumers
Consumers are statistics. Customers are people. (Stanley Marcus)
How do you view your customers?
Do you see them as simply profit-streams, or customer reference numbers or do you genuinely care about them. If the former, how do you ensure that your customers stay happy with your services, when you don't recognise their individuality and humanity.
Just think how you would feel if you were treated like a number, especially if you could switch to a competitor who made you feel special!
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Books - Co-opertition
Recommended Book
Co-opetition : 1. a revolutionary mindset that redefines competition and cooperation; 2. the game theory strategy that's changing the game of business
Adam M Brandenburger & Barry J Nalebuff
Buy UK £ or US$
Read our review of this book
Michael Porter described this book as "the most important single contribution" in taking his original ideas on ways of achieving competitive advantage forward. The book is easy to read, inexpensive and contains numerous ideas to help reshape and challenge thought processes. The writers develop Porter's 5 forces model, and introduce a sixth force. They emphasise the strategic advantages of co-operation and look at game theory as a way of approaching business strategy.
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For more recommendations visit our book selection.
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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.
For the best UK & European competitive intelligence and competitor analysis services, contact us today.
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Copyright © AWARE 1995-2008
Pages updated: May 2008 |
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