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AWARE Competitive Intelligence Strategy, Training, Research Services for Competitive & Marketing Intelligence AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.
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About AWARE
What we do - Our Services


Gathering intelligence on competitors and the business environment is an essential part of business planning. Competitive intelligence should feed into all business strategy. Our services are aimed at supporting you in this process - helping you maximise your profits and make your business the best in your industry.

Competitive Intelligence Services

Our CI services focus on competitor and industry research using both secondary and primary source information. Research can involve adhoc studies, to answer a specific question or on-going monitoring, tracking and profiling of key competitors. We can also help you evaluate your own operations through our CI audits. Further information on our competitive intelligence services.

Marketing / Competitive Intelligence Training & Workshops

We offer training in all aspects of competitive and marketing intelligence, including a workshop showing you how to set up your own competitive intelligence process, training seminars on gathering information on competitors through primary research or the Internet and seminars and workshops looking at various aspects of competitive analysis and strategy. In addition, we offer a mentoring service where we can offer help and guidance to your staff, helping them (and you) to overcome any pitfalls or problems encountered in your CI processes. Further information on our training services.

Marketing Intelligence Services

Our marketing intelligence services complement our CI services by helping you put the information into context and use it in strategy. Services include scenario planning, allowing you to build a picture of your industry in five, ten or more years so that you can anticipate and plan for change and SME support services aimed at helping SMEs gather and use market and competitor research information cheaply and effectively in their marketing and strategic planning processes. Further information on our marketing intelligence services.

Public training

Competitive Intelligence Training

Do you need to
know more about
Competitive Intelligence?

We offer in-house Competitive Intelligence Training, customised to your requirements.
Find out about our training services today!


Public Training Workshops -
ProfitNet Training Course on Competitor/Competitive Intellgence

Tuesday 15 September / Wed 30 September
University of Brighton - Postgraduate Computer Suite, Watts Building.
Cost: £550 + VAT

A two-day workshop split into two halves (with practical work to be competed during the two-week gap) focusing on ways to use competitive intelligence to best effect within organisational strategy.

Learn how to discover valuable information about your competitors and use this to gain competitve advantage over them in today's changeable markets.

This is one of a series of workshops aimed at helping businesses combat the economic downturn and prepare them for future success under the auspices of the Collaborative Training Centre attached to the University of Brighton.

More information & online booking / Brochure (PDF)

 

Books - Strategic and Competitive Analysis

Recommended Book

Strategic and Competitive Analysis
Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business -
Craig S. Fleisher & Babette Bensoussan
Buy UK £ or US$

This book provides an excellent review of the most common techniques of competitive and strategic analysis - giving instructions on how to use each technique, when to use it, and each technique's pros and cons.

The book should be on every strategic planner and competitor analyst's "must have" list and is essential reading for business studies and MBA students. The book covers all the main analysis techniques:

  • the Boston Box
  • financial analysis,
  • Porter Analysis,
  • Value Chain Analysis,
  • Blindspot analysis,
  • SWOT analysis,
  • PEST analysis

and many more.

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For more recommendations visit our book selection.

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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102)

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Copyright © AWARE 1995-2009

Last page / site update: Thursday, June 11, 2009

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