AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.
Do you really know - or are you depending on what you've read in the trade journals or heard through the grapevine?
Our competitor research services are aimed at helping you find the answers to questions like this and more. We offer both primary and secondary research aimed at finding the truth.
There is a lot more material available from secondary sources than can be found on Google. Much of this is hidden and can't be found using conventional search engines - including information held on deep-web databases that are missed by most search engines.
We'll check news archive databases globally, looking for items mentioning your competitor, their products, people or technologies.
We'll scan the industry and regional press world-wide for relevant mentions.
We'll check patent and trademark databases, company filing records, planning applications, European Union and UK government records and more.
We are known as experts in Internet and Online searching - frequently leading workshops on finding competitive intelligence using online sources. However to obtain really meaningful intelligence requires primary research. Whereas secondary research gives background and suggests possibilities it is the primary research sources that can tell you what competitors are thinking and planning - their future goals, beliefs, strategies and assumptions.
We'll carry out in-depth interviews with customers, suppliers, ex-competitor employees, industry experts, trade journalists and often even your competitor to find the answers to what you need to know about your competitors. (We don't trawl through dustbins and trashcans though. We view this as unethical behaviour. We do adhere to the SCIP code of ethics and won't use illegal or unethical methods for gathering either primary or secondary source information).
The aim is to anticipate. To enable you to anticipate what your competitors will do next, so that you can preempt them - so that you can outwit them - so that you can be first. Ultimately, so that you can be the best!
This book provides an excellent review of the most common techniques of competitive and strategic analysis - giving instructions on how to use each technique, when to use it, and each technique's pros and cons.
The book should be on every strategic planner and competitor analyst's "must have" list and is essential reading for business studies and MBA students. The book covers all the main analysis techniques:
Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.
For the best UK & European competitive intelligence and competitor analysis services, contact us today.
