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AWARE Competitive Intelligence Strategy, Training, Research Services for Competitive & Marketing Intelligence

AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.

About Us > Services > Competitive Intelligence Services > Competitor Monitoring & Tracking

Competitor Monitoring & Tracking


Keeping up-to-date with what your competitors are doing is a key aspect of competitor intelligence. You need to know when they launch a new product, change their prices or appoint a new manager. Each of these can have an impact on your own organizational success. The problem is time - do you honestly have the time to read several trade journals each week or month on the off-chance that something relevant is published.

One solution adopted by many companies is to subscribe to a clipping service. The advantage here is price, and coverage. You can cover numerous journals at a low price. However clipping services lack value judgements so you risk also getting superfluous and irrelevant mentions without any analysis putting the news into context.

We offer a value-added competitor monitoring service which tracks news on your competitors, your industry and your technologies globally. We include as standard, analysis and will link news items over time so that you can identify trends. Costs are based on the number of news stories, but can be capped at a fixed sum per month - with only the most important items being reported.

Our standard monitoring service focuses on news stories, but we can also track changes to web-sites, web or online presence, advertising, patents, stockmarket changes, financial filings, or whatever you require. In addition, we can collect company brochures and track pricing, service levels and similar using mystery/secret shoppers.

We can produce regular analysed reports detailing the activities of your competitors as indicated by both published information, or through, our custom research services unpublished (but public domain) information.

AWARE has access to thousands of different news sources, and can report on:

  • Press releases
  • News stories from national, local and trade press
  • Market analyst reports
  • Product reviews
  • Product launches
  • Recent contracts
  • Senior Management Information.

In addition to this we can monitor and report on other competitor / market activity:

  • Changes to share prices
  • Financial reports
  • Other financial activity (e.g. interim financial statements, M&A news)
  • Patent filings indicating R&D activity
  • Price changes
  • New appointments

We also monitor on-line for information:

  • Changes to a competitor's web pages
  • Newsgroups and blogs to see what people and pundits are saying
  • Email discussion lists.
  • Search engine ranking.
  • Reciprocal links
  • Online advertising.
  • Online recruitment.

This gives a sample of the type of information that can be tracked. There are many other areas that can be looked at - planning applications, trademark filings, customer testimonials.... Let us know what you need and we'll tell you whether we can get it for you. Reports can be produced weekly, monthly or as regularly as required.

Contact us about our competitor monitor and tracking services

or click here to contact us about any of our CI services!

Books - Strategic and Competitive Analysis

Recommended Book

Strategic and Competitive Analysis
Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business -
Craig S. Fleisher & Babette Bensoussan
Buy UK £ or US$

Read our review of this book

This book provides an excellent review of the most common techniques of competitive and strategic analysis - giving instructions on how to use each technique, when to use it, and each technique's pros and cons.

The book should be on every strategic planner and competitor analyst's "must have" list and is essential reading for business studies and MBA students. The book covers all the main analysis techniques:

  • the Boston Box
  • financial analysis,
  • Porter Analysis,
  • Value Chain Analysis,
  • Blindspot analysis,
  • SWOT analysis,
  • PEST analysis

and many more.

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For more recommendations visit our book selection.

 

Quick Tip

Quick Tip: Questions

Rather than look for information to answer a question, think about how you will use the answer.

If you won't be able to incorporate actions based on the answer you find into your business strategy then maybe the question you asked needs changing to something that will lead to meaningful actions.

 

Public training

Competitive Intelligence Training

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Institute of Competitive Intelligence

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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102)

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Copyright © AWARE 1995-2008

Pages updated: May 2008

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