|
Win-Loss Analysis
 You've just won a major contract - and everybody is happy.
However do you really know why your new customer chose you? Was it just the sales-person's skills in persuasion, or your product and service excellence?
Our Win-Loss Analysis service will help you find out why customers choose you, and more importantly, when you lose a customer what went wrong that led to the loss. Was it really that the competitor offered a lower price as your sales agent claimed - or was there another reason that nobody wants to own up to.
Knowing why customers choose you means that you can focus on these aspects and target this type of customer and so maximise your chances of gaining sales. Conversely, knowing why you lost a customer allows you to correct the problems so that it doesn't happen again.
Overall, our Win-Loss Analysis services are a Win-Win option for you. You'll know who to target for increased sales, and what to correct to reduce lost sales.
By using us, you'll get an honest and objective viewpoint - placing blame where needed, praise where deserved and much more importantly the knowledge needed to grow your customer base with profitable customers who value what you offer them.
Contact us about our Win Loss Analysis Services
or click here to contact us about any of our CI services!
|
|
|
|
|
Books - Competitors (Fahey)
Recommended Book
Competitive Intelligence: Gathering, Analysing and Putting it to Work
Christopher Murphy
Buy UK £ or US$
Read our review of this book
| If you are interested in learning about competitive intelligence with a UK / European focus then this book is for you. Most books on CI are written by US authors and take a US perspective. They fail to note the significant differences between what is available in the US and Europe and the UK. For example, in the US the US Freedom of Information Act is key for finding a lot of information. Such legislation has only recently been enacted in the UK and the type of information available is more limited. In contrast, financial information is much easier to obtain in the UK than the US. Murphy's book redresses the balance and fills a gap in guiding the CI newcomer on how to gather CI in Europe.
One of the best sections is a detailed examination of the sources and types of financial CI information that can be obtained within the UK. In fact I think this is unique. Of all the CI books I've read - none give anything like the same depth on this crucial topic.
For a thorough review of this book check out FreePint's book review.
Close Window
|
For more recommendations visit our book selection.
|
|
Footer
Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.
For the best UK & European competitive intelligence and competitor analysis services, contact us today.
 About Us Services Resources Publications Help Contact us Site Map
Copyrights, etc.
Copyright © AWARE 1995-2009
Last page / site update: Thursday, June 11, 2009
|
 |
|
