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AWARE Competitive Intelligence Strategy, Training, Research Services for Competitive & Marketing Intelligence

AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.

Due Diligence


Acquiring, merging and partnering other companies is a major way for companies to grow, obtain skills that they don't hold, to diversify and to enter new markets. Mergers, acquisitions and joint-ventures are an important element in corporate strategy.

At the same time, many such mergers and acquisitions fail. They fail - not because the financials were wrong - but because of a hidden problem that was not but should have been found before any agreement was signed. This may be a cultural mis-match - or it could involve incompatible business systems. The result will be major integration problems for the two firms costing much more than anticipated. Just as damaging are other off-balance-sheet type problems. These can range from legal issues, poor staff morale, customer dissatisfaction, supplier problems, and many more. Focusing on finances, and apparent product or market fit as a rationale for agreeing the merger is unlikely to catch such problems. If present, such unexpected problems can prove extremely costly.

We will research the market, the company and its business environment - speaking to customers, suppliers, current and ex-employees, neighbours and anybody else likely to know about what is really going on within the target organization. The aim is to find out what the target organization would prefer you not to know - or perhaps doesn't even know itself.

Our due diligence services are aimed at helping you find any such information - positive and negative. They complement the work of the financial analysts, the legal experts and others involved in helping you make your decision or negotiate a price.

All research is conduced using a strict ethical code that will guarantee confidentiality - so you won't need to worry that information could leak out or that plans get revealed prematurely.

Contact us to find out how we can help you conduct
due Diligence prior to a merger, acquisition or joint-venture

or click here to contact us about any of our CI services!

Books - Art of the Long View

Recommended Book

Art of the Long View
The Art of the Long View
Peter Schwartz
Buy UK £ or US$
This is an excellent introduction and guide to scenario planning.

Read our review of this book

If there is one book that is head and shoulders above all the other on the subject of scenario planning, this is it. Schwartz's book is a joy to read and gives a tremendous introduction to the subject, leaving the reader with a firm grounding and understanding in the way that scenario planning has helped many companies gain competitive advantage in their industries. The text includes many case studies and anecdotes making it a must-read book. Peter Schwartz is not only one of the world's leading scenario planners - but an excellent writer also.

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For more recommendations visit our book selection.

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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102)

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Copyright © AWARE 1995-2008

Pages updated: May 2008

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