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Competitive Intelligence Audits
- How effective is your competitive intelligence process?
- What information sources are used for CI?
- Is CI integrated into your organizational culture?
A CI audit will answer these questions but more importantly will show you how you can improve your CI practices. It will look at where you need to focus to improve your overall competitive intelligence. Ask yourself this question: when was the last time you were surprised by a competitor's actions? The answer should be not for a long time. If this is not your answer, then your CI is not as effective as it should be - and a CI audit will help you identify the gaps and show you ways to fill them.
Contact us about our competitive intelligence audits service
or click here to contact us about any of our CI services!
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Books - Co-opertition
Recommended Book

Co-opetition : 1. a revolutionary mindset that redefines competition and cooperation; 2. the game theory strategy that's changing the game of business
Adam M Brandenburger & Barry J Nalebuff
Buy UK £ or US$
Read our review of this book
Michael Porter described this book as "the most important single contribution" in taking his original ideas on ways of achieving competitive advantage forward. The book is easy to read, inexpensive and contains numerous ideas to help reshape and challenge thought processes. The writers develop Porter's 5 forces model, and introduce a sixth force. They emphasise the strategic advantages of co-operation and look at game theory as a way of approaching business strategy.
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For more recommendations visit our book selection.
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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.
For the best UK & European competitive intelligence and competitor analysis services, contact us today.

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Last page / site update: Thursday, June 11, 2009
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