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Competitive Intelligence Audits
- How effective is your competitive intelligence process?
- What information sources are used for CI?
- Is CI integrated into your organizational culture?
A CI audit will answer these questions but more importantly will show you how you can improve your CI practices. It will look at where you need to focus to improve your overall competitive intelligence. Ask yourself this question: when was the last time you were surprised by a competitor's actions? The answer should be not for a long time. If this is not your answer, then your CI is not as effective as it should be - and a CI audit will help you identify the gaps and show you ways to fill them.
Contact us about our competitive intelligence audits service
or click here to contact us about any of our CI services!
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Books - Competitors (Fahey)
Recommended Book

Competitors: Outwitting, Outmanoeuvring, and Outperforming
Liam Fahey
Buy UK £ or US$
Read our review of this book
Competitors shows you how to determine what you need to know about competitors, analyse competitor strategy, predict likely next moves and link this into your own operations, avoiding many errors associated with traditional approaches.
Liam Fahey is one of the leading new thinkers on Competitive Strategy and this book introduces Fahey's concept of "competitor learning", giving guidelines for identifying and analysing key competitor data to help gain strategic insights. An important book - that should sit on any CI analyst's bookshelf.
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