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AWARE Competitive Intelligence Strategy, Training, Research Services for Competitive & Marketing Intelligence

AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.

About Us > Services > Competitive Intelligence Services > Competitive Intelligence Audits

Competitive Intelligence Audits


  • How effective is your competitive intelligence process?
  • What information sources are used for CI?
  • Is CI integrated into your organizational culture?

A CI audit will answer these questions but more importantly will show you how you can improve your CI practices. It will look at where you need to focus to improve your overall competitive intelligence. Ask yourself this question: when was the last time you were surprised by a competitor's actions? The answer should be not for a long time. If this is not your answer, then your CI is not as effective as it should be - and a CI audit will help you identify the gaps and show you ways to fill them.

Contact us about our competitive intelligence audits service

or click here to contact us about any of our CI services!

Books - Smart Services

Recommended Book

Smart Services
Smart Services: Competitive Information Strategies, Solutions and Success Stories for Service Businesses
Deborah C Sawyer
Buy UK £ or US$

Read our review of this book

The front cover of "Smart Services" includes a quote from Andrew Garvin, the CEO of Find/SVP saying: "Finally a book that nails down what every service business needs to know about competition and competitive intelligence. 'Smart Services' offers competitive information strategies that firms can put to immediate use." I don't think that I could have given a better summary and description of this excellent book.

For a thorough review of this book check out FreePint's book review. (FreePint is an excellent portal site and discussion forum for the overall information industry, and is well recommended - and used by over 70,000 information professionals world-wide).

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For more recommendations visit our book selection.

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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102)

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Pages updated: May 2008

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