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What is Competitive Intelligence - a brief guide

Strategy, Training, Research Services for Competitive & Marketing Intelligence

AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.

About Us > Services > Competitive Intelligence Services > Competitor Benchmarking

Competitor Benchmarking

In order to compete effectively, you need to know how your products and services compare to those offered by competitors.

What features and benefits do you offer that they don't?
What is their quality, price, guarantee, size... and so on, compared with yours?

The information you gather can be used in various ways: to set a standard to improve your products (knowing what competitors are doing can allow you to make sure that your products are better or offer more, etc.); to help your sales people when faced with customer questions asking about product differences, and so on.

Our benchmarking research will allow you to collect the information you need to compare your products to one or several competitors and thus ensure that you stay competitive.

Books - Competitors (Fahey)

Recommended Book

Competitors (Fahey)
Competitors: Outwitting, Outmanoeuvring, and Outperforming
Liam Fahey
Buy UK £ or US$

Read our review of this book

Competitors shows you how to determine what you need to know about competitors, analyse competitor strategy, predict likely next moves and link this into your own operations, avoiding many errors associated with traditional approaches.
Liam Fahey is one of the leading new thinkers on Competitive Strategy and this book introduces Fahey's concept of "competitor learning", giving guidelines for identifying and analysing key competitor data to help gain strategic insights. An important book - that should sit on any CI analyst's bookshelf.

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For more recommendations visit our book selection.

Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102)

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Last page / site update: Friday, 12 March 2010