|
Competitor Benchmarking
In order to compete effectively, you need to know how your products and services compare to those offered by competitors.
- What features and benefits do you offer that they don't?
- What is their quality, price, guarantee, size... and so on, compared with yours?
The information you gather can be used in various ways: to set a standard to improve your products (knowing what competitors are doing can allow you to make sure that your products are better or offer more, etc.); to help your sales people when faced with customer questions asking about product differences, and so on.
Our benchmarking research will allow you to collect the information you need to compare your products to one or several competitors and thus ensure that you stay competitive.
Contact us about our Competitor Benchmarking service
or click here to contact us about any of our CI services!
|
|
|
|
|
Books - Competitors (Fahey)
Recommended Book
Competitive Intelligence: Gathering, Analysing and Putting it to Work
Christopher Murphy
Buy UK £ or US$
Read our review of this book
| If you are interested in learning about competitive intelligence with a UK / European focus then this book is for you. Most books on CI are written by US authors and take a US perspective. They fail to note the significant differences between what is available in the US and Europe and the UK. For example, in the US the US Freedom of Information Act is key for finding a lot of information. Such legislation has only recently been enacted in the UK and the type of information available is more limited. In contrast, financial information is much easier to obtain in the UK than the US. Murphy's book redresses the balance and fills a gap in guiding the CI newcomer on how to gather CI in Europe.
One of the best sections is a detailed examination of the sources and types of financial CI information that can be obtained within the UK. In fact I think this is unique. Of all the CI books I've read - none give anything like the same depth on this crucial topic.
For a thorough review of this book check out FreePint's book review.
Close Window
|
For more recommendations visit our book selection.
|
|
Footer
Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.
For the best UK & European competitive intelligence and competitor analysis services, contact us today.
 About Us Services Resources Publications Help Contact us Site Map
Copyrights, etc.
Copyright © AWARE 1995-2008
Pages updated: May 2008 |
 |
|
