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Competitor Benchmarking
In order to compete effectively, you need to know how your products and services compare to those offered by competitors.
- What features and benefits do you offer that they don't?
- What is their quality, price, guarantee, size... and so on, compared with yours?
The information you gather can be used in various ways: to set a standard to improve your products (knowing what competitors are doing can allow you to make sure that your products are better or offer more, etc.); to help your sales people when faced with customer questions asking about product differences, and so on.
Our benchmarking research will allow you to collect the information you need to compare your products to one or several competitors and thus ensure that you stay competitive.
Contact us about our Competitor Benchmarking service
or click here to contact us about any of our CI services!
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Books - Co-opertition
Recommended Book
Co-opetition : 1. a revolutionary mindset that redefines competition and cooperation; 2. the game theory strategy that's changing the game of business
Adam M Brandenburger & Barry J Nalebuff
Buy UK £ or US$
Read our review of this book
Michael Porter described this book as "the most important single contribution" in taking his original ideas on ways of achieving competitive advantage forward. The book is easy to read, inexpensive and contains numerous ideas to help reshape and challenge thought processes. The writers develop Porter's 5 forces model, and introduce a sixth force. They emphasise the strategic advantages of co-operation and look at game theory as a way of approaching business strategy.
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