|
Competitive & Marketing Intelligence Training
Course Summaries
AWARE offers in-house training in all aspects of Competitive and Marketing Intelligence - ranging from the basics to advanced analysis. All courses are customised - so that attendees learn what is relevant for them and their industry.
Courses are offered as stand-alone options but they can all also be combined. When courses are combined, we adapt each course to ensure that material common over more than one course is not duplicated. We can also customise courses, mixing and matching elements as required. In addition, our Building a Competitive Intelligence Function service combines elements from several courses and services and is aimed at helping companies that are starting up a new competitive intelligence process within their organization.
Click here to return to an overview of our general approach to competitive & marketing intelligence training or contact us for more details on any of our training courses and workshops.
AWARE Training Courses & Workshops
|
|
|
|
|
Quick Tip: Entrance
Quick Tip
Robert Smith was devastated.
As the owner of a small retail business selling various groceries he had always recognised the threat posed by major supermarket chains such as Tesco, Walmart, Carrefour and the like. Now a branch of Tesco had opened next door, and business was tailing off.
He told all his friends how worried he was - and that things couldn't possibly be worse. And then a branch of Walmart opened on the other side. Robert now told friends that he expected to be out of business within the year.
His friends were really surprised when they met him a few months later - getting out of a top-range Mercedes wearing an expensive suit and with a big smile on his face.
We thought business was so bad that you were about to go bankrupt. What happened?
Robert replied: Well that is what I thought. And then I remembered that one secret to effective marketing is to make sure that your potential customers know where to find you. So I changed the name of my company. Come and look!"
Robert's friends followed him to his shop, sandwiched between Tesco and Walmart. Over the front, the new name was posted in big neon letters ENTRANCE
How do you promote your business? Can potential customers find you? Do your marketing promotions send people away, or invite them to come and buy. You need to ensure that all your marketing promotions allow customers to enter.
(For more marketing and business humour, visit our humour pages)
|
|
Books - Competitors (Fahey)
Recommended Book

Competitors: Outwitting, Outmanoeuvring, and Outperforming
Liam Fahey
Buy UK £ or US$
Read our review of this book
Competitors shows you how to determine what you need to know about competitors, analyse competitor strategy, predict likely next moves and link this into your own operations, avoiding many errors associated with traditional approaches.
Liam Fahey is one of the leading new thinkers on Competitive Strategy and this book introduces Fahey's concept of "competitor learning", giving guidelines for identifying and analysing key competitor data to help gain strategic insights. An important book - that should sit on any CI analyst's bookshelf.
Close Window
|
For more recommendations visit our book selection.
|
|