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AWARE Competitive Intelligence Strategy, Training, Research Services for Competitive & Marketing Intelligence

AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.
About Us > Services > Competitive Intelligence Services

About AWARE's
Competitive Intelligence Services

Our CI services are designed to help clients at all stages of the competitive intelligence process, from the initial stages of identifying what is needed to integrating the results into organizational strategy. If you are unsure on what you need, then click below for more details on our services or click here to contact us about any of our services!

If you are unsure on which of our services would be best for you our question & answer help-chart should guide you.

Strategy Training Analysis Research

Strategy

  • Setting up a new Competitive Intelligence Operation: Designed to help you build an effective competitve intelligence function that will enable you to make more effective strategic decisions. (more)
  • CI Audits - Evaluating CI Effectiveness: Examines what you are currently doing, and helps you identify ways of building a best-practice competitive intelligence operation that will fit with your company's culture, capabilities and goals. (more)
  • Competitor Profiles: How much do you know about your key competitors? A competitor profile will give the key information you need for competitive strategy decision-making. (more)

Training

  • Competitive Intelligence Training: AWARE offers a range of in-house training options covering all aspects of competitive intelligence and analysis with courses aimed at newcomers to the field, as well as advanced analysis workshops. We also provide a mentoring service allowing for one-to-one training for individuals with sole responsibility for the competitive analysis function. (more)

    Public courses are offered in conjunction with other organisations - such as the Institute of Competitive Intelligence (which offers practitioners both basic and advanced level training covering a range of topics) and at the SCIP annual and European conferences.

Analysis

  • Win-Loss Analysis: What was the real reason you won or lost a sale - other than price or sales brilliance? Our Win-Loss analysis will tell you who your customers were using and why they switched. (more)
  • Scenario Analysis & War-gaming: In order to plan strategically you need to anticipate what could happen in the future. Our scenario planning services will help you prepare for the next few years while war gaming will help you think about what your competitors could do in the same time period.

Research

  • Competitor Research & Analysis: Discover what is really happening - our competitor research and analysis services are aimed at finding what your competitors are doing today, and are planning to do tomorrow, using legal and ethical competitor research techniques. (more)
  • Industry Research & Analysis: Understanding your business environment is crucial for effective forward planning. Our industry research services will help you gain this understanding. (more)
  • Competitor Benchmarking: How do your products and services compare to those offered by your competitors? Our competitor benchmarking services will help you make the comparison. (more)
  • Competitor Monitoring & Tracking: Keeping up-to-date on changes is a never-ending task, but failing to spot a key change could result in you losing market share or worse. We can help monitor the press, the web and the market for changes and help you interpet their significance for your business. (more)
  • Trade Show Intelligence: Trade shows are one of the best sources for competitor and industry information. We can collect information on your competitors at trade shows allowing you to focus on selling your products to current and prospective customers. (more)
  • Due Diligence Research: Uncovering unexpected problems after making an acquisition or entering a joint venture can be costly. Our due diligence services can help you find out warning signs before it is too late, allowing you to decide on how or even whether to proceed. (more)

Other Services

  • CI Interim Management Solutions: Sometimes there are just not enough days or people to do all the work. Our interim management solution is aimed at helping you through those times when you have more work than can be handled by your current team. (more)

Click here to contact us for more information
on any of our competitive intelligence services!

Quick Tip

Quick Tip: Entrance

Robert Smith was devastated.

As the owner of a small retail business selling various groceries he had always recognised the threat posed by major supermarket chains such as Tesco, Walmart, Carrefour and the like. Now a branch of Tesco had opened next door, and business was tailing off.

He told all his friends how worried he was - and that things couldn't possibly be worse. And then a branch of Walmart opened on the other side. Robert now told friends that he expected to be out of business within the year.

His friends were really surprised when they met him a few months later - getting out of a top-range Mercedes wearing an expensive suit and with a big smile on his face.
We thought business was so bad that you were about to go bankrupt. What happened?

Robert replied: Well that is what I thought. And then I remembered that one secret to effective marketing is to make sure that your potential customers know where to find you. So I changed the name of my company. Come and look!"

Robert's friends followed him to his shop, sandwiched between Tesco and Walmart. Over the front, the new name was posted in big neon letters ENTRANCE

How do you promote your business? Can potential customers find you? Do your marketing promotions send people away, or invite them to come and buy. You need to ensure that all your marketing promotions allow customers to enter.

(For more marketing and business humour, visit our humour pages)

 

Books - Strategic and Competitive Analysis

Recommended Book

Strategic and Competitive Analysis
Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business -
Craig S. Fleisher & Babette Bensoussan
Buy UK £ or US$

Read our review of this book

This book provides an excellent review of the most common techniques of competitive and strategic analysis - giving instructions on how to use each technique, when to use it, and each technique's pros and cons.

The book should be on every strategic planner and competitor analyst's "must have" list and is essential reading for business studies and MBA students. The book covers all the main analysis techniques:

  • the Boston Box
  • financial analysis,
  • Porter Analysis,
  • Value Chain Analysis,
  • Blindspot analysis,
  • SWOT analysis,
  • PEST analysis

and many more.

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For more recommendations visit our book selection.

 

Public training

Competitive Intelligence Training

Do you need to
know more about
Competitive Intelligence?

We offer in-house Competitive Intelligence Training, customised to your requirements.
Find out about our training services today!

Public Training Workshops
Institute of Competitive Intelligence
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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102)

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Copyright © AWARE 1995-2008

Pages updated: May 2008

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