AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.
Our CI services are designed to help clients at all stages of the competitive intelligence process, from the initial stages of identifying what is needed to integrating the results into organizational strategy. If you are unsure on what you need, then click below for more details on our services or click here to contact us about any of our services!
If you are unsure on which of our services would be best for you our question & answer help-chart should guide you.
Strategy Training Analysis Research
Strategy
Setting up a new Competitive Intelligence Operation: Designed to help you build an effective competitve intelligence function that will enable you to make more effective strategic decisions. (more)
CI Audits - Evaluating CI Effectiveness: Examines what you are currently doing, and helps you identify ways of building a best-practice competitive intelligence operation that will fit with your company's culture, capabilities and goals. (more)
Competitor Profiles: How much do you know about your key competitors? A competitor profile will give the key information you need for competitive strategy decision-making. (more)
Training
Competitive Intelligence Training: AWARE offers a range of in-house training options covering all aspects of competitive intelligence and analysis with courses aimed at newcomers to the field, as well as advanced analysis workshops. We also provide a mentoring service allowing for one-to-one training for individuals with sole responsibility for the competitive analysis function. (more)
Public courses are offered in conjunction with other organisations - such as the Institute of Competitive Intelligence (which offers practitioners both basic and advanced level training covering a range of topics) and at the SCIP annual and European conferences.
Analysis
Win-Loss Analysis: What was the real reason you won or lost a sale - other than price or sales brilliance? Our Win-Loss analysis will tell you who your customers were using and why they switched. (more)
Scenario Analysis & War-gaming: In order to plan strategically you need to anticipate what could happen in the future. Our scenario planning services will help you prepare for the next few years while war gaming will help you think about what your competitors could do in the same time period.
Research
Competitor Research & Analysis: Discover what is really happening - our competitor research and analysis services are aimed at finding what your competitors are doing today, and are planning to do tomorrow, using legal and ethical competitor research techniques. (more)
Industry Research & Analysis: Understanding your business environment is crucial for effective forward planning. Our industry research services will help you gain this understanding. (more)
Competitor Benchmarking: How do your products and services compare to those offered by your competitors? Our competitor benchmarking services will help you make the comparison. (more)
Competitor Monitoring & Tracking: Keeping up-to-date on changes is a never-ending task, but failing to spot a key change could result in you losing market share or worse. We can help monitor the press, the web and the market for changes and help you interpet their significance for your business. (more)
Trade Show Intelligence: Trade shows are one of the best sources for competitor and industry information. We can collect information on your competitors at trade shows allowing you to focus on selling your products to current and prospective customers. (more)
Due Diligence Research: Uncovering unexpected problems after making an acquisition or entering a joint venture can be costly. Our due diligence services can help you find out warning signs before it is too late, allowing you to decide on how or even whether to proceed. (more)
Other Services
CI Interim Management Solutions: Sometimes there are just not enough days or people to do all the work. Our interim management solution is aimed at helping you through those times when you have more work than can be handled by your current team. (more)
Consumers are statistics. Customers are people.(Stanley Marcus)
How do you view your customers?
Do you see them as simply profit-streams, or customer reference numbers or do you genuinely care about them. If the former, how do you ensure that your customers stay happy with your services, when you don't recognise their individuality and humanity.
Just think how you would feel if you were treated like a number, especially if you could switch to a competitor who made you feel special!
Books - Competitors (Fahey)
Recommended Book
Competitors: Outwitting, Outmanoeuvring, and Outperforming Liam Fahey Buy UK £ or US$
Competitors shows you how to determine what you need to know about competitors, analyse competitor strategy, predict likely next moves and link this into your own operations, avoiding many errors associated with traditional approaches.
Liam Fahey is one of the leading new thinkers on Competitive Strategy and this book introduces Fahey's concept of "competitor learning", giving guidelines for identifying and analysing key competitor data to help gain strategic insights. An important book - that should sit on any CI analyst's bookshelf.
Public Training Workshops - ProfitNet Training Course on Competitor/Competitive Intellgence
Tuesday 15 September / Wed 30 September
University of Brighton - Postgraduate Computer Suite, Watts Building.
Cost: £550 + VAT
A two-day workshop split into two halves (with practical work to be competed during the two-week gap) focusing on ways to use competitive intelligence to best effect within organisational strategy.
Learn how to discover valuable information about your competitors and use this to gain competitve advantage over them in today's changeable markets.
This is one of a series of workshops aimed at helping businesses combat the economic downturn and prepare them for future success under the auspices of the Collaborative Training Centre attached to the University of Brighton.
Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.
For the best UK & European competitive intelligence and competitor analysis services, contact us today.
About Us 