AWARE Competitive Intelligence Resources Free Online Training in CI
A quick search on YouTube and similar video sharing sites will bring up numerous items - but only a few will help the CI practitioner develop skills.
We scan YouTube, Google Video and more for free videos that can help you improve your CI, or give ideas on different approaches that you may not have considered. This page will include some of the better videos which we believe will help your CI practice - and we'll change them every now and then, so come back and see what's new.
Online Competitive Intelligence
Finding information on your competitor's web-site is not difficult if you know where to go. There are a number of sites that can help you gather information that can help you understand what your competitors are doing online. These range from how their site is optimised for search engines, to who links to them - a clue to suppliers, customers and other stakeholders with an interest in the company. This video hightlights several of these tools - and we also cover them as part of our in-house online competitive intelligence training courses. I thoroughly recommend this video. (For more information on the originator, visit Joshua Wexelbaum's site at http://www.scrappybusiness.com)
Spyfu
Spyfu is an online tool that can help you understand what your competitors are doing online - and give clues to how they see themselves offline. It enables you to monitor and measure PPC adverts - and see what keywords your competitors view as important, and how much they are paying for them. This site is also included in the above CI tools video.
Tracking Private Aircraft as a tool for helping predict competitor strategy
Knowing where your competitor's CEO and board are travelling to can sometimes give clues on what they are thinking and what they are doing. Aurora WDC Director of Research, Derek Johnson, explains how to track private aircraft as a competitive intelligence tool for predicting competitor strategy.
We try and keep all links up-to-date. However YouTube and similar video sites frequently change or lose content. Please let us know if you find any dead links, or if you want us to add content onto any of our source pages.
AWARE News
Publications / Presentations
Arthur Weiss gave a conference paper on specialist search - finding names, numbers and news at the Online Information 2011 Conference as well as an exhibition seminar giving top tips for finding competitive intelligence online for use in primary reserarch. These can be downloaded on our publications pages. Arthur also led two sessions as part of WebSearch Academy at the Internet Librarian International Conference in October 2011 (Planning your Research & Social Media). (See our presentation & papers pages to download these).
2012 events so far confirmed include the Institute of Competitive Intelligence conference in Bad Nauheim, Germany (March 2012) - a workshop on online competitive intelligence, and a practitioner case study looking at how national cultures can influence primary research efficacy.
Several other workshops are planned - in both Europe and Asia. If you are interested in competitive intelligence training and workshops contact us, or visit our training pages. We offer custom training looking at all aspects of marketing & competitive intelligence including evaluating competitor strategies, online research,marketing research, competitor analysis,scenario planning and much more.
This book provides an excellent review of the most common techniques of competitive and strategic analysis - giving instructions on how to use each technique, when to use it, and each technique's pros and cons.
The book should be on every strategic planner and competitor analyst's "must have" list and is essential reading for business studies and MBA students. The book covers all the main analysis techniques:
AWARE Competitive Intelligence Resources 