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AWARE Competitive Intelligence Strategy, Training, Research Services for Competitive & Marketing Intelligence

AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.
 
 
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AWARE Competitive Intelligence Resources
Free Online Training in CI

A quick search on YouTube and similar video sharing sites will bring up numerous items - but only a few will help the CI practitioner develop skills.

We scan YouTube, Google Video and more for free videos that can help you improve your CI, or give ideas on different approaches that you may not have considered. This page will include some of the better videos which we believe will help your CI practice - and we'll change them every now and then, so come back and see what's new.

Online Competitive Intelligence

Finding information on your competitor's web-site is not difficult if you know where to go. There are a number of sites that can help you gather information that can help you understand what your competitors are doing online. These range from how their site is optimised for search engines, to who links to them - a clue to suppliers, customers and other stakeholders with an interest in the company. This video hightlights several of these tools - and we also cover them as part of our in-house online competitive intelligence training courses. I thoroughly recommend this video. (For more information on the originator, visit Joshua Wexelbaum's site at http://www.scrappybusiness.com)

Spyfu

Spyfu is an online tool that can help you understand what your competitors are doing online - and give clues to how they see themselves offline. It enables you to monitor and measure PPC adverts - and see what keywords your competitors view as important, and how much they are paying for them. This site is also included in the above CI tools video.

Tracking Private Aircraft as a tool for helping predict competitor strategy

Knowing where your competitor's CEO and board are travelling to can sometimes give clues on what they are thinking and what they are doing. Aurora WDC Director of Research, Derek Johnson, explains how to track private aircraft as a competitive intelligence tool for predicting competitor strategy.

We try and keep all links up-to-date. However YouTube and similar video sites frequently change or lose content. Please let us know if you find any dead links, or if you want us to add content onto any of our source pages.

AWARE News

Association Belge de Documentation / Belgische Vereniging voor Documentatie INFORUM2009

Arthur Weiss, AWARE's managing partner led a session focusing on social networking and how this can be used to enhance marketing intelligence at ABD-BVD's Inforum2009: It's all about people conference at the end of April, 2009. The lecture showed how marketing and competitive intelligence professionals can use social networking sites such as Facebook, Myspace, LinkedIn and others as part of their portfolio of research tools.

For more information on these lectures and how we can help you become a more effective business researcher ask us about our courses on finding CI information.

WS Radio Interview

Arthur Weiss was interviewed by Paul Helm, the president of Strategic Research Network, as part of the InfoPro show on WS Radio - The worldwide leader in Internet talk.

Listen to the whole interview or in separate parts (around 10-15 minutes each)

 

Books - Smart Services

Recommended Book

Smart Services
Smart Services: Competitive Information Strategies, Solutions and Success Stories for Service Businesses
Deborah C Sawyer
Buy UK £ or US$

Read our review of this book

The front cover of "Smart Services" includes a quote from Andrew Garvin, the CEO of Find/SVP saying: "Finally a book that nails down what every service business needs to know about competition and competitive intelligence. 'Smart Services' offers competitive information strategies that firms can put to immediate use." I don't think that I could have given a better summary and description of this excellent book.

For a thorough review of this book check out FreePint's book review. (FreePint is an excellent portal site and discussion forum for the overall information industry, and is well recommended - and used by over 70,000 information professionals world-wide).

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For more recommendations visit our book selection.

 

Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102)

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Last page / site update: Tuesday, November 3, 2009

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