AWARE Competitive Intelligence Resources Free Online Training in CI
A quick search on YouTube and similar video sharing sites will bring up numerous items - but only a few will help the CI practitioner develop skills.
We scan YouTube, Google Video and more for free videos that can help you improve your CI, or give ideas on different approaches that you may not have considered. This page will include some of the better videos which we believe will help your CI practice - and we'll change them every now and then, so come back and see what's new.
Online Competitive Intelligence
Finding information on your competitor's web-site is not difficult if you know where to go. There are a number of sites that can help you gather information that can help you understand what your competitors are doing online. These range from how their site is optimised for search engines, to who links to them - a clue to suppliers, customers and other stakeholders with an interest in the company. This video hightlights several of these tools - and we also cover them as part of our in-house online competitive intelligence training courses. I thoroughly recommend this video. (For more information on the originator, visit Joshua Wexelbaum's site at http://www.scrappybusiness.com)
Spyfu
Spyfu is an online tool that can help you understand what your competitors are doing online - and give clues to how they see themselves offline. It enables you to monitor and measure PPC adverts - and see what keywords your competitors view as important, and how much they are paying for them. This site is also included in the above CI tools video.
Tracking Private Aircraft as a tool for helping predict competitor strategy
Knowing where your competitor's CEO and board are travelling to can sometimes give clues on what they are thinking and what they are doing. Aurora WDC Director of Research, Derek Johnson, explains how to track private aircraft as a competitive intelligence tool for predicting competitor strategy.
We try and keep all links up-to-date. However YouTube and similar video sites frequently change or lose content. Please let us know if you find any dead links, or if you want us to add content onto any of our source pages.
AWARE News
AWARE News
Association Belge de Documentation / Belgische Vereniging voor Documentatie INFORUM2009
Arthur Weiss, AWARE's managing partner led a session focusing on social networking and how this can be used to enhance marketing intelligence at ABD-BVD's Inforum2009: It's all about peopleconference at the end of April, 2009. The lecture showed how marketing and competitive intelligence professionals can use social networking sites such as Facebook, Myspace,LinkedIn and others as part of their portfolio of research tools.
For more information on these lectures and how we can help you become a more effective business researcher ask us about our courses on finding CI information.
Competitors shows you how to determine what you need to know about competitors, analyse competitor strategy, predict likely next moves and link this into your own operations, avoiding many errors associated with traditional approaches.
Liam Fahey is one of the leading new thinkers on Competitive Strategy and this book introduces Fahey's concept of "competitor learning", giving guidelines for identifying and analysing key competitor data to help gain strategic insights. An important book - that should sit on any CI analyst's bookshelf.
Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.
For the best UK & European competitive intelligence and competitor analysis services, contact us today.
AWARE Competitive Intelligence Resources 
