Header

What is Competitive Intelligence - a brief guide

Strategy, Training, Research Services for Competitive & Marketing Intelligence

AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.

About Us > Resources > AWARE's marketing newsletter

AWARE's Marketing Newsletter

AWARE aims to help clients improve their marketing capabilities and competitive position. Our pages offer ideas and feature items that can help business growth - for example our brief guide to competitor analysis and competitive intelligence.

So that we can keep you in touch with what we are doing we produce an occasional newsletter giving a mix of news about AWARE and more importantly tips and articles on marketing and competitive intelligence related topics.

Past topics have included:

Marketing Value vs. Marketing Values
Keep your customers
The three keys to business success
Identify and use your USP
Why do people buy?
Who is my competitor?

Subscribe to AWARE's Marketing Tips Newsletter

The newsletter may include an edited selection of problems and answers given from our help service, news relevant to marketing and Internet marketing, site addresses - and dialogue with other subscribers on competitive and marketing intelligence related issues. Some of the material will also be duplicated in our blog which is produced on a more frequent basis - this contains more opinionated material, on marketing and/or competitive intelligence related issues, which we believe are relevant for today's marketing professional as well as advice, comment and suggestions for better marketing practice.

AWARE News

Arthur Weiss comments on ethics case study hosted on competitive intelligence case website.

Arthur Weiss, AWARE's managing director, commented on a recent case study written by Tom Hawes of JT Hawes Consulting LLC. The case study looked at the issues involved when a company obtained proprietary material from a supplier detailing key product development strategies from a major competitor. The commentary looked at the ethical and legal issues involved in using such material as well as the wider issue of how companies should handle CI ethical breaches in general.

Listen to an audio commentary on the case, complementing the written case comments.

(Click here if the audio-slide bar doesn't appear. You may need to wait while the audio loads).

Books - Competitors (Fahey)

Recommended Book

Competitive-Intelligence-in-the-UK
Competitive Intelligence: Gathering, Analysing and Putting it to Work
Christopher Murphy
Buy UK £ or US$

Read our review of this book

If you are interested in learning about competitive intelligence with a UK / European focus then this book is for you. Most books on CI are written by US authors and take a US perspective. They fail to note the significant differences between what is available in the US and Europe and the UK. For example, in the US the US Freedom of Information Act is key for finding a lot of information. Such legislation has only recently been enacted in the UK and the type of information available is more limited. In contrast, financial information is much easier to obtain in the UK than the US. Murphy's book redresses the balance and fills a gap in guiding the CI newcomer on how to gather CI in Europe.

One of the best sections is a detailed examination of the sources and types of financial CI information that can be obtained within the UK. In fact I think this is unique. Of all the CI books I've read - none give anything like the same depth on this crucial topic.

For a thorough review of this book check out FreePint's book review.

For more recommendations visit our book selection.

Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102)

About Us Services Resources Publications Help Contact us Site Map

Copyright © AWARE 1995-2010

Last page / site update: Wednesday, June 9, 2010