AWARE's Marketing Newsletter

AWARE aims to help clients improve their marketing capabilities and competitive position. Our pages offer ideas and feature items that can help business growth - for example our brief guide to competitor analysis and competitive intelligence.

So that we can keep you in touch with what we are doing we produce an occasional newsletter giving a mix of news about AWARE and more importantly tips and articles on marketing and competitive intelligence related topics.

Past topics have included:

Marketing Value vs. Marketing Values
Keep your customers
The three keys to business success
Identify and use your USP
Why do people buy?
Who is my competitor?

Subscribe to AWARE's Marketing Tips Newsletter

The newsletter may include an edited selection of problems and answers given from our help service, news relevant to marketing and Internet marketing, site addresses - and dialogue with other subscribers on competitive and marketing intelligence related issues. Some of the material will also be duplicated in our blog which is produced on a more frequent basis - this contains more opinionated material, on marketing and/or competitive intelligence related issues, which we believe are relevant for today's marketing professional as well as advice, comment and suggestions for better marketing practice.

AWARE News

Publications / Presentations

Arthur Weiss gave a conference paper on specialist search - finding names, numbers and news at the Online Information 2011 Conference as well as an exhibition seminar giving top tips for finding competitive intelligence online for use in primary reserarch. These can be downloaded on our publications pages. Arthur also led two sessions as part of WebSearch Academy at the Internet Librarian International Conference in October 2011 (Planning your Research & Social Media). (See our presentation & papers pages to download these).

2012 events so far confirmed include the Institute of Competitive Intelligence conference in Bad Nauheim, Germany (March 2012) - a workshop on online competitive intelligence, and a practitioner case study looking at how national cultures can influence primary research efficacy.

Several other workshops are planned - in both Europe and Asia. If you are interested in competitive intelligence training and workshops contact us, or visit our training pages. We offer custom training looking at all aspects of marketing & competitive intelligence including evaluating competitor strategies, online research, marketing research, competitor analysis, scenario planning and much more.

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Books - Competitors (Fahey)

Recommended Book

Competitors (Fahey)
Competitors: Outwitting, Outmanoeuvring, and Outperforming
Liam Fahey
Buy UK £ or US$

Read our review of this book

Competitors shows you how to determine what you need to know about competitors, analyse competitor strategy, predict likely next moves and link this into your own operations, avoiding many errors associated with traditional approaches.
Liam Fahey is one of the leading new thinkers on Competitive Strategy and this book introduces Fahey's concept of "competitor learning", giving guidelines for identifying and analysing key competitor data to help gain strategic insights. An important book - that should sit on any CI analyst's bookshelf.

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For more recommendations visit our book selection.

Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102)

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Last page / site update: Thursday, May 5, 2011