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About Us > Resources > AWARE's marketing newsletter

AWARE's Marketing Newsletter


AWARE aims to help clients improve their marketing capabilities and competitive position. Our pages offer ideas and feature items that can help business growth - for example our brief guide to competitor analysis and competitive intelligence.

So that we can keep you in touch with what we are doing we produce an occasional newsletter giving a mix of news about AWARE and more importantly tips and articles on marketing and competitive intelligence related topics.

Past topics have included:

  • Marketing Value vs. Marketing Values
  • Keep your customers
  • The three keys to business success
  • Identify and use your USP
  • Why do people buy?
  • Who is my competitor?

Subscribe to AWARE's Marketing Tips Newsletter

The newsletter may include an edited selection of problems and answers given from our help service, news relevant to marketing and Internet marketing, site addresses - and dialogue with other subscribers on competitive and marketing intelligence related issues. Some of the material will also be duplicated in our blog which is produced on a more frequent basis - this contains more opinionated material, on marketing and/or competitive intelligence related issues, which we believe are relevant for today's marketing professional as well as advice, comment and suggestions for better marketing practice.


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For more recommendations visit our book selection.


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