AWARE's Marketing Newsletter

AWARE aims to help clients improve their marketing capabilities and competitive position. Our pages offer ideas and feature items that can help business growth - for example our brief guide to competitor analysis and competitive intelligence.

So that we can keep you in touch with what we are doing we produce an occasional newsletter giving a mix of news about AWARE and more importantly tips and articles on marketing and competitive intelligence related topics.

Past topics have included:

Marketing Value vs. Marketing Values
Keep your customers
The three keys to business success
Identify and use your USP
Why do people buy?
Who is my competitor?

Subscribe to AWARE's Marketing Tips Newsletter

The newsletter may include an edited selection of problems and answers given from our help service, news relevant to marketing and Internet marketing, site addresses - and dialogue with other subscribers on competitive and marketing intelligence related issues. Some of the material will also be duplicated in our blog which is produced on a more frequent basis - this contains more opinionated material, on marketing and/or competitive intelligence related issues, which we believe are relevant for today's marketing professional as well as advice, comment and suggestions for better marketing practice.

AWARE News

Association Belge de Documentation / Belgische Vereniging voor Documentatie INFORUM2009

Arthur Weiss, AWARE's managing partner led a session focusing on social networking and how this can be used to enhance marketing intelligence at ABD-BVD's Inforum2009: It's all about people conference at the end of April, 2009. The lecture showed how marketing and competitive intelligence professionals can use social networking sites such as Facebook, Myspace, LinkedIn and others as part of their portfolio of research tools.

For more information on these lectures and how we can help you become a more effective business researcher ask us about our courses on finding CI information.

WS Radio Interview

Arthur Weiss was interviewed by Paul Helm, the president of Strategic Research Network, as part of the InfoPro show on WS Radio - The worldwide leader in Internet talk.

Listen to the whole interview or in separate parts (around 10-15 minutes each)

Books - Art of the Long View

Recommended Book

The Art of the Long View
Peter Schwartz
Buy UK £ or US$
This is an excellent introduction and guide to scenario planning.

Read our review of this book

If there is one book that is head and shoulders above all the other on the subject of scenario planning, this is it. Schwartz's book is a joy to read and gives a tremendous introduction to the subject, leaving the reader with a firm grounding and understanding in the way that scenario planning has helped many companies gain competitive advantage in their industries. The text includes many case studies and anecdotes making it a must-read book. Peter Schwartz is not only one of the world's leading scenario planners - but an excellent writer also.

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For more recommendations visit our book selection.

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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102)

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Last page / site update: Thursday, June 11, 2009