 AWARE Competitive Intelligence Resources
Where to find information
In order to gather and use competitive intelligence, one of the first steps is to search for secondary information sources - i.e. information that has already been published or collected for other purposes, that may be relevant to the key intelligence topic under investigation. Secondary sources may provide the answer to what you need. They may also provide information that will help the primary research stages - by suggesting potential contacts or interview approaches.
Knowing where to look is half the battle!
Over the years, we have built up a database of sources that we use for finding information. Some of these are on the web - and are easily accessible. Our Competitive Intelligence sources on the Internet pages give you a selection of these. We also include some relevant videos to offer you online training in various aspects of competitive & marketing intelligence and analysis - courtesy of the best of YouTube and similar sites.
As well as the CI Sources we've added a separate list of other cool sites we believe show merit even if the content is not directly CI related. These include pages on business management, finding grants, business education, and a selection of reciprocal links. (We try and keep our links up-to-date and current but every now and then good sites disappear or change. If you find any dead links, or links that fail to match the description please tell us).
Although there is an incredible amount of information on the web, often the best place to learn how to do something new, or the theory behind something, is from a book. Our book recommendations list our favourite books on competitive intelligence and analysis, marketing, scenario planning and related subjects. Alternatively, if all you need is a general overview on what competitive intelligence and competitor analysis involves then our brief guide to competitive intelligence / competitor analysis should get you started.
Another resource is a regularly changing section on business humour. A major reason why companies fail is that they miss the obvious: that is they miss what is obvious to everybody else. Such failings are blindspots and humour is one of the best ways of illustrating a blindspot. The selection of stories and anecdotes included all have the aim of showing how easy it is to be blinkered and miss the obvious. You should use these stories and consider whether any of these or similar practices are common in your business - and if they are, how they impact your competitiveness. Part of the role of CI is to help businesses identify and correct their blindspots, and humour, storytelling and similar approaches are one of the more effective ways of quickly making such blindspots visible.
The above resources are all external to AWARE. We include two resources which are not - our blog, and our Marketing Newsletter. Our blog is published whenever something catches our attention that we think will help your competitive intelligence, marketing or general management thoughts and practices. The newsletter is published occasionally, and aims to keep you up-to-date with what we are doing.
If you can't find what you need on our CI Resources pages have a look at our Help pages. These include a free ask the expert section where you can post a question on any competitive analysis, competitive intelligence or marketing related topic and one of our experts will reply with an answer. We also include an archive of typical past questions, so you may find the answer there.
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Quick Tip: Frog in well
Quick Tip
We think too small, like the frog at the bottom of the well. He thinks the sky is only as big as the top of the well. If he surfaced, he would have an entirely different view.(Attributed to Mao Zedung).
What is your perspective on your business environment? Are you missing opportunities because you only see your immediate industry or geographic location, when there could be new opportunities slightly further away or in related industries?
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Books - Co-opertition
Recommended Book
Co-opetition : 1. a revolutionary mindset that redefines competition and cooperation; 2. the game theory strategy that's changing the game of business
Adam M Brandenburger & Barry J Nalebuff
Buy UK £ or US$
Read our review of this book
Michael Porter described this book as "the most important single contribution" in taking his original ideas on ways of achieving competitive advantage forward. The book is easy to read, inexpensive and contains numerous ideas to help reshape and challenge thought processes. The writers develop Porter's 5 forces model, and introduce a sixth force. They emphasise the strategic advantages of co-operation and look at game theory as a way of approaching business strategy.
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For more recommendations visit our book selection.
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Public training
Competitive Intelligence Training
Do you need to
know more about
Competitive Intelligence?
We offer in-house Competitive Intelligence Training, customised to your requirements.
Find out about our training services today!
Public Training Workshops -
ProfitNet Training Course on Competitor/Competitive Intellgence
Tuesday 15 September / Wed 30 September
University of Brighton - Postgraduate Computer Suite, Watts Building.
Cost: £550 + VAT
A two-day workshop split into two halves (with practical work to be competed during the two-week gap) focusing on ways to use competitive intelligence to best effect within organisational strategy.
Learn how to discover valuable information about your competitors and use this to gain competitve advantage over them in today's changeable markets.
This is one of a series of workshops aimed at helping businesses combat the economic downturn and prepare them for future success under the auspices of the Collaborative Training Centre attached to the University of Brighton.
More information & online booking / Brochure (PDF)
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AWARE's Newsletter
Subscribe to AWARE's newsletter giving news on AWARE, and advice and tips on competitive intelligence and marketing topics.
Click Here to Subscribe
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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.
For the best UK & European competitive intelligence and competitor analysis services, contact us today.
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Copyright © AWARE 1995-2009
Last page / site update: Thursday, June 11, 2009
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