Competitive & Marketing Intelligence
Book Recommendations and Suggestions for Further Reading

AWARE receives many requests asking where to learn more about competitive intelligence, marketing intelligence, competitor analysis, marketing and business strategy. Although we offer clients training in these subjects, we also agree with Walt Disney that
"There is more treasure in books than in all the pirates' loot on Treasure Island... and best of all, you can enjoy these riches every day of your life."
Over the years we have read numerous books on these subjects. Some we like, and others we would not recommend to anyone. The selection of books below are all worth considering, and some are "must-haves" if you are seriously interested in finding out and learning more. As well as a brief review of most of the titles, we also include a star rating with 3 stars being excellent and highly readable. Books with two stars or only one star are still great books. However they tend to be less readable, more academic and specialist, or conversely more simplistic than the top rated books. Books with no stars are still excellent - but are less useful or readable than those with stars (OR we don't know them well enough to comment ourselves).
We found it difficult to rank some books. For example Michael Porter's ground-breaking books (such as Competitive Strategy, which effectively launched CI as a business discipline) have only been awarded two stars. This is purely because, in our opinion, it is less readable, and more suited for an academic or senior management reader than a general reader trying to get a flavour of a subject.
All books include a link to either Amazon UK, or Amazon.com. A few books may be out-of-print and you may need to search around for copies. (A good alternative source other than Amazon's used books section is abebooks and it is always worth looking for copies on ebay).
If you would like to know more about our competitive intelligence workshops, training or our other services contact us. Or visit our Services Page to see how we can help you.
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