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AWARE Competitive Intelligence Strategy, Training, Research Services for Competitive & Marketing Intelligence

AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.
 
 
About Us > Publications > Presentations, Seminars & Workshops

Competitive Intelligence for Business Success
Conference Presentations, Seminars & Workshops

Since 1995, when AWARE was founded, we have been invited to lead workshops and seminars and present papers on competitive intelligence topics across the world - in addition to our regular in-house training workshops held for client organizations.

These presentations have ranged from short hour long lectures and panels at various conferences to full 1-or-more day seminars and workshops.

Presentations and workshops have been given at

  • SCIP's annual and European conferences;
  • Conferences organised by Frost & Sullivan, Marcus Evans, Vision in Business and other conference organisers;
  • the International Online Information Conference and Exhibition;
  • Academic / Post-graduate university classes & alumni meetings;
  • Local country competitive intelligence meetings;
  • Chartered Institute of Marketing meetings;

and more.

Topics covered have included

  • online competitive intelligence;
  • competitive intelligence collection techniques;
  • competitive intelligence analysis;
  • scenario planning;
  • competitor profiling;

as well as several other areas, covering most topics of relevance for marketing & competitive intelligence management and practice.

Arthur Weiss, our managing director, has also served on the organisational committees for the International Online Conference (1999, 2005) and for the SCIP Europe conference (SCIP Europe, Milan) in 2004. In addition he is a part-time lecturer at Thames Valley University where he teaches the Marketing Research & Information module of the UK Chartered Institute of Marketing's Professional Diploma in Marketing.

Marketing / Competitive Intelligence Conference Workshops

(Note: Our most popular workshop reflects our expertise in the area of online competitive intelligence. Workshops that focused on using online, secondary or Internet sources are followed by a )

  • Dec 1997: Using the Internet as a Source for Competitive Intelligence. International Online Conference, London, UK. (Note: This was the world's first workshop / seminar covering the Internet as a competitive intelligence source. Following this workshop, AWARE issued a press release to relevant publications. The workshop was updated in May 1998 and given as a public training session at the Casino Royale Hotel, London, in conjunction with Andrew Pollard of EMP Intelligence Service).
  • Dec-1999: A Beginner's and Intermediate's Guide to Competitive Intelligence. Pharmaceutical Business Intelligence Conference, Geneva, Switzerland
  • Jan-2001: Embracing the Onset of E-Commerce and the Internet Within BI/CI. Pharmaceutical Business Intelligence Conference, Geneva, Switzerland
  • Nov-2001: Building CI Effectiveness through Efficient Human Network Management - The Human Aspects of Competitive Intelligence. Pharmaceutical Business Intelligence Conference, London, England
  • Sep-2002: Gathering, interpreting, communicating and using competitor intelligence. Freepint Information Exchange, London, England
  • Jan-2003: Developing Scenario Plans for the Pharmaceutical Industry to Anticipate and Prepare for the Future, Pharmaceutical Business Intelligence Conference, Geneva, Switzerland
  • Oct-2003: Competitive Intelligence: Secondary Source and Internet Research Techniques - Tips and Methodologies. SCIP Europe Conference, London, England
  • Jan-2004: Best Practice Competitive Intelligence, GIC, Shanghai, China
  • Oct-2004: How to search for competitor intelligence on the web. SCIP Europe Conference  , Milan, Italy
  • Apr-2005: Using the Internet to Find Competitive Intelligence. SCIP Annual Conference, Chicago, USA
  • Jun-2005: Competitive Intelligence & the Internet. Teldan Info2005 Conference Satellite Event, Tel Aviv, Israel
  • Aug-2005: Competitive Intelligence & The Internet. Marcus Evans Competitive Intelligence Conference, Somerset West nr Cape Town, South Africa
  • Nov-2005: Secondary Source Information: CI & the Internet. SCIP Europe Conference  , London, England
  • Apr-2006: Getting the Most from a Not-So-Secret Weapon - The Internet. SCIP Annual Conference, Orlando, USA
  • Dec-2006: Using Online Sources For Competitive Intelligence Research. International Online Conference / Exhibition, London, England
  • May-2007: Using the Internet to Find Competitive Intelligence. SCIP Annual Conference, New York, USA
  • May-2007: Mastering Marketing Research (Harnessing New Tools to Maximize Returns in Competitive and Customer Intelligence). Kavaq Workshop, Dubai, UAE
  • Oct-2007: Using the Internet to Find Competitive Intelligence. SCIP Europe Conference, Bad Nauheim, Germany
  • May-2008: Using the Internet to Find Competitive Intelligence. SCIP Annual Conference, San Diego, USA

Marketing / Competitive Intelligence Conference Lectures and Paper Presentations

  • Dec-1996: Online Sources for Competitive Intelligence. International Online Conference / Exhibition, London, England. (Read this paper)
  • Dec-1998: The Evoloution of Search Tools. International Online Conference / Exhibition, London, England. (Read this paper)
  • Mar-1999: Competitive Intelligence - What it is. Chartered Institute of Markeitng - NW London Branch, London, England
  • Jun-1999: Latest Developments and Innovations in Competitive Intelligence tools, techniques and systems. Frost & Sullivan Conference on Competitive Intelligence in Business, London, England
  • Sep-1999: Internet Intelligence: Using the Internet to find information and be found. Chartered Institute of Marketing - NW London Branch, London, England
  • Oct-1999: Monitoring the Web for Sales Force Data. IBM Lotus Notes User Group Conference on Competitive Intelligence, Henley, England
  • Dec-1999: Competitive Intelligence: Tactical Information or Strategic Wisdom. International Online Conference / Exhibition, London, England. (Read this paper)
  • Jan-2000: Discovering What is Behind Your Competitor's Competitor Intelligence. ICM Conference - European & Global Pricing, Brussels, Belgium
  • Apr-2000: Information Pricing Models – Now and the Future. Teldan Info2000 Conference. Tel Aviv, Israel. (Read abstract for this paper)
  • Apr-2000: Bringing the Internet  to the Community. Teldan Info2000 Conference. Tel Aviv, Israel
  • Apr-2000: Information as a commodity: How to value information. Teldan Info2000 Conference. Tel Aviv, Israel. (Read abstract for this paper)
  • Apr-2000: Vortals & Portals on the Web. Teldan Info2000 Conference. Tel Aviv, Israel. (Read abstract for this paper)
  • Oct-2000: Competitive Intelligence: Tactical Information or Strategic Wisdom? SCIP Europe Conference, London, England. (Read source paper)
  • Jan-2001: Scenario Planning: Building Business Models to Help Anticipate and Prepare for Future Developments. Pharmaceutical Business Intelligence Conference, Geneva, Switzerland
  • May-2001: What is Competitive Intelligence? An introductory tour for information specialists. Online Information for the City Conference & Exhibition, London, England
  • Jul-2001: Competitive Intelligence and the Internet. AIOPI Conference, Cheltenham, England
  • Oct-2001: Understanding the processes involved in pricing information - How to create and price added value information products so as to ensure profitability. ICM Conference - Pricing in the new Euro Market, Brussels, Belgium
  • Oct-2001: Chasing the Money - Basic Financial Analysis for CI. SCIP Europe Conference, Munich, Germany
  • Nov-2001: From competitive intelligence to business intelligence: Anticipating competitor actions through legal and ethical methodologies. Pharmaceutical Business Intelligence Conference, London, England
  • Jun-2002: Merger & Acquisition Due Diligence and Competitive Intelligence. SCIP Competitive Financial Intelligence Conference, Chicago, USA. (Read this paper)
  • Oct-2002: Effective Use of Competitive Intelligence for SMEs. Coventry University Technocentre , Coventry, England
  • Oct-2002: Scenario Planning - Anticipating and Planning for the Future. Coventry University Technocentre , Coventry, England
  • Nov-2002: Competitive Intelligence for SMEs - Applying Economic Intelligence in the context of Knowledge Management. CetiSME Transnational Workshop On Economic Intelligence, Madrid, Spain
  • Jan-2003: What is legal and ethical, and what is not, in terms of collecting Competitive Intelligence. Pharmaceutical Business Intelligence Conference, Geneva, Switzerland
  • Mar-2003: Let's swot on SWOT - an overview on best practice and ways of improving the accuracy of SWOT analysis. SCIP Annual Conference, Los Angeles, USA
  • Oct-2003: Let's swot on SWOT - an overview on best practice and ways of improving the accuracy of SWOT analysis. SCIP Europe Conference, London, England
  • Dec-2003: Competitive intelligence: Key factors for success. International Online Conference / Exhibition, London, England
  • Feb-2004: Providing the sales team with the CI needed to ensure  sales effectiveness. Richmond Events - Sales Directors' Forum, P&O Oriana Cruise Ship
  • Feb-2004: Tapping internal company resources for competitive intelligence required in strategic decisions. Richmond Events - Sales Directors' Forum, P&O Oriana Cruise Ship
  • Feb-2004: Competitor Profiling: A Tool to Finding the Best Counter Strategy. SCIP Chapter Meeting (Missouri / Kansas)
  • Mar-2004: A Portal on Porter: Understanding Porter’s 5 Forces Model. SCIP Annual Conference, Boston, USA
  • Oct-2004: Strategy and Innovation: Growth and Success in an Era of Change. SCIP Europe Conference  , Milan, Italy
  • Dec-2004: Finding ‘Hidden’ Competitive Intelligence in Company Web-Sites. International Online Conference / Exhibition, London, England
  • Dec-2004: How to search for competitive intelligence on the web. Rekabet & I˙stihbarat Semineri (Competitive Intelligence), Istanbul, Turkey
  • Dec-2004: Six secrets to detecting industry change. Rekabet & I˙stihbarat Semineri (Competitive Intelligence), Istanbul, Turkey
  • Dec-2004: Efficient Web Searching and why Google does not know all the answers. University of Westminster Alumni Meeting, London, England
  • Feb-2005: Defining Management Intelligence Needs. InfoArena Competitive Intelligence Conference, Zagreb, Croatia
  • Feb-2005: Using the Internet to find Competitive Intelligence. InfoArena Competitive Intelligence Conference, Zagreb, Croatia
  • Apr-2005: Don’t Be Spooked by CI: Competitive Intelligence Questions Answered!. AIIP Annual Conference, Tucson, USA
  • Jun-2005: Identifying organisational intelligence needs . ICIF, Tel Aviv, Israel
  • Aug-2005: Global CI - Best Practice Methods. Marcus Evans Competitive Intelligence Conference, Somerset West nr Cape Town, South Africa
  • Sep-2005: Tarot, Tea Leaves and Crystal Balls – Or is there a better way for businesses to plan for the future?. Leisure Industry Week Conference, Birmingham, England
  • Dec-2005: Using Online Competitive Intelligence to uncover and understand Competitive Threats & Opportunities. International Online Conference / Exhibition, London, England
  • Jan-2006: Finding Intelligence on Competitors & Buyers. Competitive Intelligence in Metallurgy Conference, Moscow, Russia
  • Apr-2006: Sea Eye: Christopher Columbus & the Intelligence Process. SCIP Annual Conference, Orlando, USA
  • May-2007: Game Theory: A CI Analysis Tool for Anticipating Competitor Actions. SCIPAnnual Conference, New York, USA
  • Oct-2007: Game Theory: A CI Analysis Tool for Anticipating Competitor Actions. SCIP European Conference, Bad Nauheim, Germany
  • Dec-2007: Using Online Sources for Competitive Intelligence Research International Online Conference / Exhibition, London, England
  • Dec-2008: Social Networking Tools as a resource for Business Intelligence Research International Online Conference / Exhibition, London, England
  • Dec-2008: An overview of of social networking: Uses, Opportunities & Pitfalls International Online Conference / Exhibition, London, England
  • Apr-2009: Social Networking as a Business Information Tool ABV-BVD Inforum 2009: I&D It's All About People conference, Brussels, Belgium
  • Dec-2009: Ten Top Tips for Finding Company Information International Online Conference / Exhibition, London, England

AWARE News

Arthur Weiss comments on ethics case study hosted on competitive intelligence case website.

Arthur Weiss, AWARE's managing director, commented on a recent case study written by Tom Hawes of JT Hawes Consulting LLC. The case study looked at the issues involved when a company obtained proprietary material from a supplier detailing key product development strategies from a major competitor. The commentary looked at the ethical and legal issues involved in using such material as well as the wider issue of how companies should handle CI ethical breaches in general.

Listen to an audio commentary on the case, complementing the written case comments.

(Click here if the audio-slide bar doesn't appear. You may need to wait while the audio loads).

 

Books - Art of the Long View

Recommended Book

Art of the Long View
The Art of the Long View
Peter Schwartz
Buy UK £ or US$
This is an excellent introduction and guide to scenario planning.

Read our review of this book

If there is one book that is head and shoulders above all the other on the subject of scenario planning, this is it. Schwartz's book is a joy to read and gives a tremendous introduction to the subject, leaving the reader with a firm grounding and understanding in the way that scenario planning has helped many companies gain competitive advantage in their industries. The text includes many case studies and anecdotes making it a must-read book. Peter Schwartz is not only one of the world's leading scenario planners - but an excellent writer also.

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For more recommendations visit our book selection.

 

Competitive Intelligence Training

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Finding Competitive Intelligence using Online Sources

AWARE consultants are experts at discovering competitor information online and have developed a market-leading course on Finding Competitive Intelligence using Online Sources. This course has been given as an in-house course to numerous companies across industries (IT, publishing, telecoms, chemicals....) and countries, as well as publicly at SCIP annual and European conferences, the London International Online Information Conferences and other similar events.

The workshop has received high praise for its unique approach to finding competitive intelligence on the Internet. The workshop - available as a half-day or full day in-house training course - teaches attendees how to find actionable competitive intelligence rather than just present a list of sources that quickly date. Like all AWARE's in-house training, the course can be customised to focus on industry or competitive area.

For more information on this workshop and how it can help you become a more effective Internet researcher check out our Competitive Intelligence Training and ask us about our courses on finding CI information.

Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102)

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Last page / site update: Wednesday, June 9, 2010

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