AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.
Competitive Intelligence for Business Success Conference Presentations, Seminars & Workshops
Since 1995, when AWARE was founded, we have been invited to lead workshops and seminars and present papers on competitive intelligence topics across the world - in addition to our regular in-house training workshops held for client organizations.
These presentations have ranged from short hour long lectures and panels at various conferences to full 1-or-more day seminars and workshops.
Presentations and workshops have been given at
SCIP's annual and European conferences;
Conferences organised by Frost & Sullivan, Marcus Evans, Vision in Business and other conference organisers;
the International Online Information Conference and Exhibition;
Academic / Post-graduate university classes & alumni meetings;
Local country competitive intelligence meetings;
Chartered Institute of Marketing meetings;
and more.
Topics covered have included
online competitive intelligence;
competitive intelligence collection techniques;
competitive intelligence analysis;
scenario planning;
competitor profiling;
as well as several other areas, covering most topics of relevance for marketing & competitive intelligence management and practice.
Arthur Weiss, our managing partner, has also served on the organisational committees for the International Online Conference (1999, 2005) and for the SCIP Europe conference (SCIP Europe, Milan) in 2004. In addition he is a part-time lecturer at Thames Valley University where he teaches the Marketing Research & Information module of the UK Chartered Institute of Marketing's Professional Diploma in Marketing.
(Note: Our most popular workshop reflects our expertise in the area of online competitive intelligence. Workshops that focused on using online, secondary or Internet sources are followed by a )
Dec 1997: Using the Internet as a Source for Competitive Intelligence. International Online Conference, London, UK. (Note: This was the world's first workshop / seminar covering the Internet as a competitive intelligence source. Following this workshop, AWARE issued a press release to relevant publications. The workshop was updated in May 1998 and given as a public training session at the Casino Royale Hotel, London, in conjunction with Andrew Pollard of EMP Intelligence Service).
Dec-1999: A Beginner's and Intermediate's Guide to Competitive Intelligence. Pharmaceutical Business Intelligence Conference, Geneva, Switzerland
Jan-2001: Embracing the Onset of E-Commerce and the Internet Within BI/CI. Pharmaceutical Business Intelligence Conference, Geneva, Switzerland
Nov-2001: Building CI Effectiveness through Efficient Human Network Management - The Human Aspects of Competitive Intelligence. Pharmaceutical Business Intelligence Conference, London, England
Sep-2002: Gathering, interpreting, communicating and using competitor intelligence. Freepint Information Exchange, London, England
Jan-2003: Developing Scenario Plans for the Pharmaceutical Industry to Anticipate and Prepare for the Future, Pharmaceutical Business Intelligence Conference, Geneva, Switzerland
Oct-2003: Competitive Intelligence: Secondary Source and Internet Research Techniques - Tips and Methodologies. SCIP Europe Conference, London, England
Jan-2004: Best Practice Competitive Intelligence, GIC, Shanghai, China
Oct-2004: How to search for competitor intelligence on the web. SCIP Europe Conference , Milan, Italy
Apr-2005: Using the Internet to Find Competitive Intelligence. SCIP Annual Conference, Chicago, USA
Jun-2005: Competitive Intelligence & the Internet. Teldan Info2005 Conference Satellite Event, Tel Aviv, Israel
Aug-2005: Competitive Intelligence & The Internet. Marcus Evans Competitive Intelligence Conference, Somerset West nr Cape Town, South Africa
Nov-2005: Secondary Source Information: CI & the Internet. SCIP Europe Conference , London, England
Apr-2006: Getting the Most from a Not-So-Secret Weapon - The Internet. SCIP Annual Conference, Orlando, USA
Dec-2006: Using Online Sources For Competitive Intelligence Research. International Online Conference / Exhibition, London, England
May-2007: Using the Internet to Find Competitive Intelligence. SCIP Annual Conference, New York, USA
May-2007: Mastering Marketing Research (Harnessing New Tools to Maximize Returns in Competitive and Customer Intelligence). Kavaq Workshop, Dubai, UAE
Oct-2007: Using the Internet to Find Competitive Intelligence. SCIP Europe Conference, Bad Nauheim, Germany
May-2008: Using the Internet to Find Competitive Intelligence. SCIP Annual Conference, San Diego, USA
Marketing / Competitive Intelligence Conference Lectures and Paper Presentations
Dec-1996: Online Sources for Competitive Intelligence. International Online Conference / Exhibition, London, England. (Read this paper)
Dec-1998: The Evoloution of Search Tools. International Online Conference / Exhibition, London, England. (Read this paper)
Mar-1999: Competitive Intelligence - What it is. Chartered Institute of Markeitng - NW London Branch, London, England
Jun-1999: Latest Developments and Innovations in Competitive Intelligence tools, techniques and systems. Frost & Sullivan Conference on Competitive Intelligence in Business, London, England
Sep-1999: Internet Intelligence: Using the Internet to find information and be found. Chartered Institute of Marketing - NW London Branch, London, England
Oct-1999: Monitoring the Web for Sales Force Data. IBM Lotus Notes User Group Conference on Competitive Intelligence, Henley, England
Dec-1999: Competitive Intelligence: Tactical Information or Strategic Wisdom. International Online Conference / Exhibition, London, England. (Read this paper)
Jan-2000: Discovering What is Behind Your Competitor's Competitor Intelligence. ICM Conference - European & Global Pricing, Brussels, Belgium
Apr-2000: Information Pricing Models Now and the Future. Teldan Info2000 Conference. Tel Aviv, Israel. (Read abstract for this paper)
Apr-2000: Bringing the Internet to the Community. Teldan Info2000 Conference. Tel Aviv, Israel
Apr-2000: Information as a commodity: How to value information. Teldan Info2000 Conference. Tel Aviv, Israel. (Read abstract for this paper)
Apr-2000: Vortals & Portals on the Web. Teldan Info2000 Conference. Tel Aviv, Israel. (Read abstract for this paper)
Oct-2000: Competitive Intelligence: Tactical Information or Strategic Wisdom? SCIP Europe Conference, London, England. (Read source paper)
Jan-2001: Scenario Planning: Building Business Models to Help Anticipate and Prepare for Future Developments. Pharmaceutical Business Intelligence Conference, Geneva, Switzerland
May-2001: What is Competitive Intelligence? An introductory tour for information specialists. Online Information for the City Conference & Exhibition, London, England
Oct-2001: Understanding the processes involved in pricing information - How to create and price added value information products so as to ensure profitability. ICM Conference - Pricing in the new Euro Market, Brussels, Belgium
Oct-2001: Chasing the Money - Basic Financial Analysis for CI. SCIP Europe Conference, Munich, Germany
Nov-2001: From competitive intelligence to business intelligence: Anticipating competitor actions through legal and ethical methodologies. Pharmaceutical Business Intelligence Conference, London, England
Oct-2002: Scenario Planning - Anticipating and Planning for the Future. Coventry University Technocentre , Coventry, England
Nov-2002: Competitive Intelligence for SMEs - Applying Economic Intelligence in the context of Knowledge Management. CetiSME Transnational Workshop On Economic Intelligence, Madrid, Spain
Mar-2003: Let's swot on SWOT - an overview on best practice and ways of improving the accuracy of SWOT analysis. SCIP Annual Conference, Los Angeles, USA
Dec-2005: Using Online Competitive Intelligence to uncover and understand Competitive Threats & Opportunities. International Online Conference / Exhibition, London, England
Jan-2006: Finding Intelligence on Competitors & Buyers. Competitive Intelligence in Metallurgy Conference, Moscow, Russia
Dec-2007: Using Online Sources for Competitive Intelligence Research International Online Conference / Exhibition, London, England
Dec-2008: Social Networking Tools as a resource for Business Intelligence Research International Online Conference / Exhibition, London, England
Dec-2008: An overview of of social networking: Uses, Opportunities & Pitfalls International Online Conference / Exhibition, London, England
Apr-2009: Social Networking as a Business Information Tool ABV-BVD Inforum 2009: I&D It's All About People conference, Brussels, Belgium
AWARE News
AWARE News
Association Belge de Documentation / Belgische Vereniging voor Documentatie INFORUM2009
Arthur Weiss, AWARE's managing partner led a session focusing on social networking and how this can be used to enhance marketing intelligence at ABD-BVD's Inforum2009: It's all about peopleconference at the end of April, 2009. The lecture showed how marketing and competitive intelligence professionals can use social networking sites such as Facebook, Myspace,LinkedIn and others as part of their portfolio of research tools.
For more information on these lectures and how we can help you become a more effective business researcher ask us about our courses on finding CI information.
Competitors shows you how to determine what you need to know about competitors, analyse competitor strategy, predict likely next moves and link this into your own operations, avoiding many errors associated with traditional approaches.
Liam Fahey is one of the leading new thinkers on Competitive Strategy and this book introduces Fahey's concept of "competitor learning", giving guidelines for identifying and analysing key competitor data to help gain strategic insights. An important book - that should sit on any CI analyst's bookshelf.
Public Training Workshops - ProfitNet Training Course on Competitor/Competitive Intellgence
Tuesday 15 September / Wed 30 September
University of Brighton - Postgraduate Computer Suite, Watts Building.
Cost: £550 + VAT
A two-day workshop split into two halves (with practical work to be competed during the two-week gap) focusing on ways to use competitive intelligence to best effect within organisational strategy.
Learn how to discover valuable information about your competitors and use this to gain competitve advantage over them in today's changeable markets.
This is one of a series of workshops aimed at helping businesses combat the economic downturn and prepare them for future success under the auspices of the Collaborative Training Centre attached to the University of Brighton.
Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.
For the best UK & European competitive intelligence and competitor analysis services, contact us today.