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About Us > Publications > Presentations, Seminars & Workshops
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Competitive Intelligence for Business Success
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Since 1995, when AWARE was founded, we have been invited to lead workshops and seminars and present papers on competitive intelligence topics across the world - in addition to our regular in-house training workshops held for client organizations. These presentations have ranged from short hour long lectures and panels at various conferences to full 1-or-more day seminars and workshops. Presentations and workshops have been given at
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Topics covered have included
- online competitive intelligence;
- competitive intelligence collection techniques;
- competitive intelligence analysis;
- scenario planning;
- competitor profiling;
as well as several other areas, covering most topics of relevance for marketing & competitive intelligence management and practice.
Arthur Weiss, our managing director, has also served on the organisational committees for the International Online Conference (1999, 2005) and for the SCIP Europe conference (SCIP Europe, Milan) in 2004. In addition he taught the Marketing Research & Information module of the UK Chartered Institute of Marketing's Professional Diploma in Marketing at the University of West London (formerly Thames Valley University) and has led day workshops on Competitive Intelligence at De Montfort University and the University of Brighton.
Marketing / Competitive Intelligence Conference Lectures and Paper Presentations
- Mar-2012: National Culture as an Influencer for Company Behaviour and its Importance for Cross-border Competitive Intelligence Research. Paper given at the Instititue of Competitive Intelligence's 2012 conference, Bad Nauheim, Germany.
- Dec-2011: Specialist Search: People, Numeric Data & News (Slides) International Online Conference / Exhibition, London, England (Paper from Conference Proceedings)
- Dec-2011: Ten Top Tips for using the Web to Support Competitive Intelligence Primary Research International Online Conference / Exhibition, London, England
- Oct-2011: Social Media & its role in CI. Panel debate organised by the UK Competitive Intelligence Forum.
- Apr-2011: Story telling as reporting? How to get complex issues across. Expert Panel Discussion, held as part of the 2011 ICI/Atelis International Competitive Intelligence Conference, held in Bad Nauheim, Germany. (Note: The following blog post was written as a result of this session: Telling Stories - Fairy Tales, Case Studies & Scenarios)
- Feb-2011: Ten Top Tips for Finding Competitive Intelligence Online Webinar for AIIP (Association of Independent Information Professionals)
- Jan-2011: How to be a company spy, legally and ethically: Competitive Intelligence for Beginners University of Westminster Alumni Association
- Dec-2010: Using Social Media to Support Marketing & Competitor Research (Slides) International Online Conference / Exhibition, London, England (Paper from Conference Proceedings)
- Dec-2010: Ten Top Tips for Finding Competitive Intelligence Online International Online Conference / Exhibition, London, England
- Dec-2009: Ten Top Tips for Finding Company Information International Online Conference / Exhibition, London, England
- Apr-2009: Social Networking as a Business Information Tool ABV-BVD Inforum 2009: I&D It's All About People conference, Brussels, Belgium
- Dec-2008: Social Networking Tools as a resource for Business Intelligence Research International Online Conference / Exhibition, London, England
- Dec-2008: An overview of of social networking: Uses, Opportunities & Pitfalls International Online Conference / Exhibition, London, England
- Oct-2007: Game Theory: A CI Analysis Tool for Anticipating Competitor Actions. SCIP European Conference, Bad Nauheim, Germany
- May-2007: Game Theory: A CI Analysis Tool for Anticipating Competitor Actions. SCIPAnnual Conference, New York, USA
- Dec-2007: Using Online Sources for Competitive Intelligence Research International Online Conference / Exhibition, London, England
- Apr-2006: Sea Eye: Christopher Columbus & the Intelligence Process. SCIP Annual Conference, Orlando, USA
- Jan-2006: Finding Intelligence on Competitors & Buyers. Competitive Intelligence in Metallurgy Conference, Moscow, Russia
- Sep-2005: Tarot, Tea Leaves and Crystal Balls – Or is there a better way for businesses to plan for the future?. Leisure Industry Week Conference, Birmingham, England
- Jun-2005: Identifying organisational intelligence needs . ICIF, Tel Aviv, Israel
- Feb-2005: Using the Internet to find Competitive Intelligence. InfoArena Competitive Intelligence Conference, Zagreb, Croatia
- Feb-2005: Defining Management Intelligence Needs. InfoArena Competitive Intelligence Conference, Zagreb, Croatia
- Dec-2005: Using Online Competitive Intelligence to uncover and understand Competitive Threats & Opportunities. International Online Conference / Exhibition, London, England
- Aug-2005: Global CI - Best Practice Methods. Marcus Evans Competitive Intelligence Conference, Somerset West nr Cape Town, South Africa
- Apr-2005: Don’t Be Spooked by CI: Competitive Intelligence Questions Answered!. AIIP Annual Conference, Tucson, USA
- Oct-2004: Strategy and Innovation: Growth and Success in an Era of Change. SCIP Europe Conference , Milan, Italy
- Mar-2004: A Portal on Porter: Understanding Porter’s 5 Forces Model. SCIP Annual Conference, Boston, USA
- Feb-2004: Providing the sales team with the CI needed to ensure sales effectiveness. Richmond Events - Sales Directors' Forum, P&O Oriana Cruise Ship
- Feb-2004: Competitor Profiling: A Tool to Finding the Best Counter Strategy. SCIP Chapter Meeting (Missouri / Kansas)
- Feb-2004: Tapping internal company resources for competitive intelligence required in strategic decisions. Richmond Events - Sales Directors' Forum, P&O Oriana Cruise Ship
- Dec-2004: How to search for competitive intelligence on the web. Rekabet & I˙stihbarat Semineri (Competitive Intelligence), Istanbul, Turkey
- Dec-2004: Finding ‘Hidden’ Competitive Intelligence in Company Web-Sites. International Online Conference / Exhibition, London, England
- Dec-2004: Efficient Web Searching and why Google does not know all the answers. University of Westminster Alumni Meeting, London, England
- Dec-2004: Six secrets to detecting industry change. Rekabet & I˙stihbarat Semineri (Competitive Intelligence), Istanbul, Turkey
- Dec-2003: Competitive intelligence: Key factors for success. International Online Conference / Exhibition, London, England
- Oct-2003: Let's swot on SWOT - an overview on best practice and ways of improving the accuracy of SWOT analysis. SCIP Europe Conference, London, England
- Mar-2003: Let's swot on SWOT - an overview on best practice and ways of improving the accuracy of SWOT analysis. SCIP Annual Conference, Los Angeles, USA
- Jan-2003: What is legal and ethical, and what is not, in terms of collecting Competitive Intelligence. Pharmaceutical Business Intelligence Conference, Geneva, Switzerland
- Nov-2002: Competitive Intelligence for SMEs - Applying Economic Intelligence in the context of Knowledge Management. CetiSME Transnational Workshop On Economic Intelligence, Madrid, Spain
- Oct-2002: Scenario Planning - Anticipating and Planning for the Future. Coventry University Technocentre , Coventry, England
- Oct-2002: Effective Use of Competitive Intelligence for SMEs. Coventry University Technocentre , Coventry, England
- Jun-2002: Merger & Acquisition Due Diligence and Competitive Intelligence. SCIP Competitive Financial Intelligence Conference, Chicago, USA. (Read this paper)
- Nov-2001: From competitive intelligence to business intelligence: Anticipating competitor actions through legal and ethical methodologies. Pharmaceutical Business Intelligence Conference, London, England
- Oct-2001: Understanding the processes involved in pricing information - How to create and price added value information products so as to ensure profitability. ICM Conference - Pricing in the new Euro Market, Brussels, Belgium
- Oct-2001: Chasing the Money - Basic Financial Analysis for CI. SCIP Europe Conference, Munich, Germany
- Jul-2001: Competitive Intelligence and the Internet. AIOPI Conference, Cheltenham, England
- May-2001: What is Competitive Intelligence? An introductory tour for information specialists. Online Information for the City Conference & Exhibition, London, England
- Jan-2001: Scenario Planning: Building Business Models to Help Anticipate and Prepare for Future Developments. Pharmaceutical Business Intelligence Conference, Geneva, Switzerland
- Oct-2000: Competitive Intelligence: Tactical Information or Strategic Wisdom? SCIP Europe Conference, London, England. (Read source paper)
- Apr-2000: Vortals & Portals on the Web. Teldan Info2000 Conference. Tel Aviv, Israel. (Read abstract for this paper)
- Apr-2000: Information Pricing Models – Now and the Future. Teldan Info2000 Conference. Tel Aviv, Israel. (Read abstract for this paper)
- Apr-2000: Information as a commodity: How to value information. Teldan Info2000 Conference. Tel Aviv, Israel. (Read abstract for this paper)
- Apr-2000: Bringing the Internet to the Community. Teldan Info2000 Conference. Tel Aviv, Israel
- Jan-2000: Discovering What is Behind Your Competitor's Competitor Intelligence. ICM Conference - European & Global Pricing, Brussels, Belgium
- Dec-1999: Competitive Intelligence: Tactical Information or Strategic Wisdom. International Online Conference / Exhibition, London, England. (Read this paper)
- Oct-1999: Monitoring the Web for Sales Force Data. IBM Lotus Notes User Group Conference on Competitive Intelligence, Henley, England
- Sep-1999: Internet Intelligence: Using the Internet to find information and be found. Chartered Institute of Marketing - NW London Branch, London, England
- Jun-1999: Latest Developments and Innovations in Competitive Intelligence tools, techniques and systems. Frost & Sullivan Conference on Competitive Intelligence in Business, London, England
- Mar-1999: Competitive Intelligence - What it is. Chartered Institute of Markeitng - NW London Branch, London, England
- Dec-1998: The Evoloution of Search Tools. International Online Conference / Exhibition, London, England. (Read this paper)
- Dec-1996: Online Sources for Competitive Intelligence. International Online Conference / Exhibition, London, England. (Read this paper)
Marketing / Competitive Intelligence Conference Workshops
(Note: Our most popular workshop reflects our expertise in the area of online competitive intelligence. Workshops that focused on using online, secondary or Internet sources are followed by a 
)
- Mar 2012: Online Competitive Intelligence Research. Full-day workshop held as part of the Institute of Competitive Intelligence 2012 Conference, Bad Nauheim, Germany
- Feb-2012: Competitive Intelligence Masterclass - Driving Business Success GIC, Shanghai, China
- Jan-2012: Competitive Intelligence (CI) Masterclass Marcus Evans workshop, Jakarta, Indonesia
- Oct-2011: Planning your Research / Social Media. Two sessions for Websearch Academy, Internet Librarian International, London, UK.
- Sep-2011: Competitive Intelligence Masterclass - Gathering & Analysing Intelligence on Competitors & the Business Environment. UniStrategic, Kuala Lumpur, Malaysia
- Jun-2011: Competitive Intelligence Masterclass - Driving Business Success GIC, Shanghai, China
- May 2011: Finding the online information that doesn't appear in the top 100 Google results. Half day workshop held as part of the Teldan Info2011 Conference, Tel Aviv, Israel
- May 2011: Creating Research Plans and Using them for Competitive & Marketing Intelligence. Half day workshop held as part of the Teldan Info2011 Conference, Tel Aviv, Israel
- Apr-2011: Competitive Intelligence Research: Creating Research Plans and Using them for CI Research. Half-day Workshop held as part of the 2011 ICI/Atelis International Competitive Intelligence Conference, held in Bad Nauheim, Germany.
- Apr-2011: Competitive Intelligence Research: Finding the Online Information that doesn't appear in the top 100 Google results. Half-day Workshop held as part of the 2011 ICI/Atelis International Competitive Intelligence Conference, held in Bad Nauheim, Germany.
- Nov-2010: Competitive Intelligence (CI) Masterclass (Turning knowledge of your competitive environment into the intelligence needed to sustain business advantage) Marcus Evans workshop, Jakarta, Indonesia & Mumbai, India
- Sep-2009: Introduction to Competitive Intelligence (Joint workshop with Jane Priddis, Plus One Ltd) ProfitNet - University of Brighton
- Jul-2008: Competitive Intelligence: What it is, how to find it and how to use it (Joint workshop with Jane Priddis, Plus One Ltd) ProfitNet - University of Brighton
- May-2008: Using the Internet to Find Competitive Intelligence. SCIP Annual Conference, San Diego, USA
- Oct-2007: Using the Internet to Find Competitive Intelligence. SCIP Europe Conference, Bad Nauheim, Germany
- Aug-2007: Advanced Competitive Intelligence (Reaping benefits from effective competitive intelligence processes and the mastering of competitor assessment and analysis techniques) Marcus Evans workshop, Dubai, UAE
- May-2007: Mastering Marketing Research (Harnessing New Tools to Maximize Returns in Competitive and Customer Intelligence). Kavaq Workshop, Dubai, UAE
- May-2007: Using the Internet to Find Competitive Intelligence. SCIP Annual Conference, New York, USA
- Dec-2006: Using Online Sources For Competitive Intelligence Research. International Online Conference / Exhibition, London, England
- Apr-2006: Getting the Most from a Not-So-Secret Weapon - The Internet. SCIP Annual Conference, Orlando, USA
- Nov-2005: Secondary Source Information: CI & the Internet. SCIP Europe Conference , London, England
- Aug-2005: Competitive Intelligence & The Internet. Marcus Evans Competitive Intelligence Conference, Somerset West nr Cape Town, South Africa
- Jun-2005: Competitive Intelligence & the Internet. Teldan Info2005 Conference Satellite Event, Tel Aviv, Israel
- Apr-2005: Using the Internet to Find Competitive Intelligence. SCIP Annual Conference, Chicago, USA
- Oct-2004: How to search for competitor intelligence on the web. SCIP Europe Conference , Milan, Italy
- Jan-2004: Best Practice Competitive Intelligence, GIC, Shanghai, China
- Oct-2003: Competitive Intelligence: Secondary Source and Internet Research Techniques - Tips and Methodologies. SCIP Europe Conference, London, England
- Jan-2003: Developing Scenario Plans for the Pharmaceutical Industry to Anticipate and Prepare for the Future, Pharmaceutical Business Intelligence Conference, Geneva, Switzerland
- Sep-2002: Gathering, interpreting, communicating and using competitor intelligence. Freepint Information Exchange, London, England
- Nov-2001: Building CI Effectiveness through Efficient Human Network Management - The Human Aspects of Competitive Intelligence. Pharmaceutical Business Intelligence Conference, London, England
- Jan-2001: Embracing the Onset of E-Commerce and the Internet Within BI/CI. Pharmaceutical Business Intelligence Conference, Geneva, Switzerland
- Dec-1999: A Beginner's and Intermediate's Guide to Competitive Intelligence. Pharmaceutical Business Intelligence Conference, Geneva, Switzerland
- Dec 1997: Using the Internet as a Source for Competitive Intelligence. International Online Conference, London, UK. (Note: This was the world's first workshop / seminar covering the Internet as a competitive intelligence source. Following this workshop, AWARE issued a press release to relevant publications. The workshop was updated in May 1998 and given as a public training session at the Casino Royale Hotel, London, in conjunction with Andrew Pollard of EMP Intelligence Service).
AWARE NewsIn March 2012, Arthur Weiss, AWARE's CEO, was elected to serve as Membership Development Director of the Association of Independent Information Professionals (AIIP). (Press Release). AIIP is the organisation for independent information specialists and has a global membership with expertise covering all aspects of the information profession. Visit the AIIP web-site to find out more and to join us. Publications / Presentations AWARE's CEO will be leading a workshop on Online Competitive Intelligence at the Institute of Competitive Intelligence's 2013 conference.
Other recent events include:
See also our presentation & papers pages for more information and downloads. If you are interested in competitive intelligence training and workshops contact us, or visit our training pages. We offer custom training looking at all aspects of marketing & competitive intelligence including online research, marketing research, competitor analysis, scenario planning, war-gaming and much more. "Pluralistic Ignorance" is a phenomenon that prevents people
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