Competitive Intelligence for Business Success
Case Studies, White Papers, Presentations & Sample Reports

These have been published in a variety of magazines, journals and similar publications. Examples include

SCIP's membership magazine Competitive Intelligence, Information World Review, Knowledge Management Magazine, Information & Security Management Magazine, Business Information Review

and others.

We have made some of our articles available for downloading. These include

a guide to Competitive Intelligence (a more detailed version of our brief guide to competitive intelligence) which was published in Business Information Review (June 2002), an article on Scenario Planning (published in FreePint in 2003), a white paper on SWOT and PEST analysis.

Access our white papers and articles

We have led workshops and seminars and presented papers on competitive intelligence topics in the USA, China, South Africa, the Middle-East, mainland Europe and the UK. These have ranged from dedicated workshops over a number of days to panel discussions to single session presentations.

Presentations and workshops have been given at

SCIP's annual and European conferences, Conferences organised by Frost & Sullivan, Marcus Evans, Vision in Business and other conference organisers the International Online Information Conference and Exhibition Academic / Post-graduate university classes & alumni meetings Local country competitive intelligence meetings Chartered Institute of Marketing meetings

and more.

Topics covered have included

SWOT, PORTER and other analysis techniques; online competitive intelligence; scenario planning; primary and secondary research; competitor profiling

as well as several other areas.

Essentially we have spoken on most topics of relevance for competitive intelligence management and practice.

Access information on our presentations and workshops

We have prepared six case studies based on actual projects. Each highlights the client brief, how we gathered the information, the results and lessons learned.

The companies involved in the case studies have not been named. We are always happy to explain our approach to ethical intelligence gathering and analysis, but in most cases, we are bound by confidentiality agreements, and are unable to offer details on individual projects that would allow the client to be identified.

The case studies include classical competitive intelligence research, due diligence research prior to a joint-venture, and a case showing the importance of analysis for assessing competitor intentions.

Access our Case Studies

We've included a sample monitoring report and a competitor profile template to give an idea on what these can contain - although the content of such reports and templates should not be fixed, and the exact formats should be discussed with the decision makers who will eventually receive and use the reports.

Owing to confidentiality, the monitoring report is very old, and some of the companies mentioned no longer exist or have since been taken over by other organizations. Nevertheless, you will note that we did not just include the news, but also added analysis to put the news into context and included links to related stories.

Many companies rely on simple clipping services. Although these are useful, unless they are indexed, and related clips are linked to each other, important trends can be missed. It is the interpretation that can turn basic news information into intelligence as it allows management to see quickly what is happening in the industry and make decisions accordingly. The news alone is helpful - but its the context and analysis that provides the real value in competitor monitoring reports.

Access Sample Reports and Profiles

We also have a number of templates that we use internally for compiling competitor profiles, for financial analysis and for benchmarking competitors. We include several templates as examples with our training courses (rather than the single template sample offered here) If these are of interest, then contact us.