We have made some of our articles available for downloading. These include
Since 1995 when AWARE was founded, we have been seen as competitive intelligence experts and invited to present at conferences and workshops worldwide.
We have led workshops and seminars and presented papers on competitive intelligence topics in the USA, China, South Africa, the Middle-East, mainland Europe and the UK. These have ranged from dedicated workshops over a number of days to panel discussions to single session presentations.
Presentations and workshops have been given at
Topics covered have included
as well as several other areas.
Essentially we have spoken on most topics of relevance for competitive intelligence management and practice.
AWARE have completed numerous competitor research projects over the years.
We have prepared six case studies based on actual projects. Each highlights the client brief, how we gathered the information, the results and lessons learned.
The companies involved in the case studies have not been named. We are always happy to explain our approach to ethical intelligence gathering and analysis, but in most cases, we are bound by confidentiality agreements, and are unable to offer details on individual projects that would allow the client to be identified.
The case studies include classical competitive intelligence research, due diligence research prior to a joint-venture, and a case showing the importance of analysis for assessing competitor intentions.
Competitive Intelligence Profile Samples
As well as reading case studies and "how to" guides on competitive intelligence, it is also useful to see actual examples of reports and templates used for competitive intelligence work.
We've included a sample monitoring report and a competitor profile template to give an idea on what these can contain - although the content of such reports and templates should not be fixed, and the exact formats should be discussed with the decision makers who will eventually receive and use the reports.
Owing to confidentiality, the monitoring report is very old, and some of the companies mentioned no longer exist or have since been taken over by other organizations. Nevertheless, you will note that we did not just include the news, but also added analysis to put the news into context and included links to related stories.
Many companies rely on simple clipping services. Although these are useful, unless they are indexed, and related clips are linked to each other, important trends can be missed. It is the interpretation that can turn basic news information into intelligence as it allows management to see quickly what is happening in the industry and make decisions accordingly. The news alone is helpful - but its the context and analysis that provides the real value in competitor monitoring reports.
We also have a number of templates that we use internally for compiling competitor profiles, for financial analysis and for benchmarking competitors. We include several templates as examples with our training courses (rather than the single template sample offered here) If these are of interest, then contact us.
For more recommendations visit our book selection.
Competitive Intelligence Training
Do you need to
We offer in-house Competitive Intelligence Training, customised to your requirements.
Finding Competitive Intelligence using Online Sources
AWARE consultants are experts at discovering competitor information online and have developed a market-leading course on Finding Competitive Intelligence using Online Sources. This course has been given as an in-house course to numerous companies across industries (IT, publishing, telecoms, chemicals....) and countries, as well as publicly at SCIP annual and European conferences, the London International Online Information Conferences and other similar events.
The workshop has received high praise for its unique approach to finding competitive intelligence on the Internet. The workshop - available as a half-day summary, full day or 2-day in-depth training course with extensive practical online sessions - teaches attendees how to find actionable competitive intelligence rather than just present a list of sources that quickly date. Like all AWARE's in-house training, the course can be customised to focus on industry or competitive area.
For more information on this workshop and how it can help you become a more effective Internet researcher check out our Competitive Intelligence Training and ask us about our courses on finding CI information.
After you've heard two eyewitness accounts of an automobile accident it makes you wonder about history.
A key part of competitive intelligence is ensuring that the information you use is valid. Making decisions on inaccurate, out-of-date, subjective or biased information will result in poor strategies that could risk your future. The problem is, how do you check that the information you receive is correct? It is not just a case of believing what you read in the newspapers.
One approach you should take is to think about why the information is actually available. Information does not enter the public domain (which is where ethical CI focuses) without a reason. Understanding the reason is one step in checking the information's validity, and identifying what is really going on.
Ideally, you should also look for further sources that corroborate the information prior to making a decision.
This kind of analysis is what helps turn data into intelligence that can be used in business decision making.
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