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AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.

About Us > Publications > Competitive Intelligence Case Studies > Uncovering manager biographies

Uncovering biographical details on a key manager

The Brief
Our client, a public utility, had been invited to a meeting with the industry regulator, who had appointed a new senior manager. They wished to discover as much about this person as possible in order to understand their attitudes and anticipate what issues might be raised in this high profile meeting.

The Result
Our client went into the meeting considerably more prepared than competitors - to the extent that they later heard, through the industry grapevine, that the regulator had praised them as the only company that had a full understanding of the issues being looked at.

How we obtained the information
Knowing that the new appointee had started their career outside the UK, we conducted an international news search using an online subscription service. We were also able to obtain copies of articles in specialist trade magazines not covered by the news service.
By analysing this information we were able to compile a curriculum vitae (resume) for the new recruit, not only covering employment and experience but going so far as to uncover political and religious beliefs!


More detail on this case study is available for business users only.
We will only grant access for genuine business email addresses.

To request a copy of the full paper, please click here
(This file is approximately 120KB in size in pdf format.)

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Pages updated: May 2008

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