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AWARE Competitive Intelligence Strategy, Training, Research Services for Competitive & Marketing Intelligence

AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.

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Competitive Intelligence for Business Success
AWARE Case Studies


AWARE has been involved in numerous research projects aimed at uncovering information on organizations. The intelligence we gather helps our clients' strategic and tactical decision making.

These projects cover a range of industries and topics - and include classical competitive intelligence primary and secondary research, trade show evaluation, due dilligence research, and more. Some are straightforward in that the conclusions that can be drawn are obvious. Others are more complex and require various types of analysis to understand what is actually happening.

We are always happy to explain our approach to ethical intelligence gathering and analysis, but in most cases, we are bound by confidentiality agreements, and so are unable to offer details on individual projects. Instead we have prepared six case studies based on actual projects. Each highlights the client brief, how we gathered the information, the results and lessons learned.

The case studies include classical competitive intelligence research, due diligence research prior to a joint-venture, and a case showing the importance of analysis for assessing competitor intentions.

Case Study 1: Discovering the launch date for a new product.

Our client wished to establish the launch date for a competitor's new product. With this information our client was able to run their own major publicity campaign on the same day, thereby dampening the effect of the competitor's launch. More details

Case Study 2: Uncovering a person's biographical details.

Our client was attending a high profile meeting with an external organization who had recently recruited a new key manager who would be responsible for decisions involving our client. We were able to provide biographical details on the new appointee enabling our client to be understand this person's attitudes and anticipate what issues might be raised. More details

Case Study 3: Establishing a competitor's capabilities.

With customer demand rising, our client wanted to know how much business their competitor was able to handle. With our information our client was able to expand their business safely and profitably. More details

Case Study 4: Due Diligence -Finding a partner for a new product launch.

An overseas client sought a UK partner for a new business venture. We were able to evaluate the credibility, financial security and overall suitability of potential candidates. A suitable partner was found and our client successfully launched their product. More details

Case Study 5: Risk Analysis - anticipating competitor actions.

Our client wanted to know a competitors likely future intentions. We were able to predict the competitor actions allowing our client to respond in advance of the event. More details

Case Study 6: Finding the truth in a rumour

Our client had heard a rumour about an associate company dealing with a competitor thereby breaking their contract agreements. We were asked to investigate the rumour to find out whether it was true or false. More details

AWARE News

AWARE News

SCIP European Conference 2008 / International Online Conference & Exhibition

Arthur Weiss, AWARE's managing partner led his acclaimed full-day workshop on Using Online Sources for Competitive Intelligence Research at the SCIP Annual Conference in San Diego, California in April 2008.

The SCIP workshop, a fully revised and updated version, included practical exercises, a review of new developments such as Web 2.0 sites and much more. Previous AWARE workshops and masterclasses on the same topic have received high praise for their unique approach to finding competitive intelligence on the Internet and have been given at workshops and conferences across the globe! The workshop aim is to teach attendees how to find CI rather than just present a list of sources that quickly date.

For more information on the workshop and how it can help you become a more effective Internet researcher ask us about our courses on finding CI information.


WS Radio Interview

Arthur Weiss was interviewed by Paul Helm, the president of Strategic Research Network, as part of the InfoPro show on WS Radio - The worldwide leader in Internet talk.

Listen to the whole interview or in separate parts (around 10-15 minutes each)

 

Books - Art of the Long View

Recommended Book

Art of the Long View
The Art of the Long View
Peter Schwartz
Buy UK £ or US$
This is an excellent introduction and guide to scenario planning.

Read our review of this book

If there is one book that is head and shoulders above all the other on the subject of scenario planning, this is it. Schwartz's book is a joy to read and gives a tremendous introduction to the subject, leaving the reader with a firm grounding and understanding in the way that scenario planning has helped many companies gain competitive advantage in their industries. The text includes many case studies and anecdotes making it a must-read book. Peter Schwartz is not only one of the world's leading scenario planners - but an excellent writer also.

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For more recommendations visit our book selection.

 

Public training

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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102)

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Pages updated: May 2008

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