AWARE has been involved in numerous research projects aimed at uncovering information on organizations. The intelligence we gather helps our clients' strategic and tactical decision making.

These projects cover a range of industries and topics - and include classical competitive intelligence primary and secondary research, trade show evaluation, due dilligence research, and more. Some are straightforward in that the conclusions that can be drawn are obvious. Others are more complex and require various types of analysis to understand what is actually happening.

We are always happy to explain our approach to ethical intelligence gathering and analysis, but in most cases, we are bound by confidentiality agreements, and so are unable to offer details on individual projects. Instead we have prepared six case studies based on actual projects. Each highlights the client brief, how we gathered the information, the results and lessons learned.

The case studies include classical competitive intelligence research, due diligence research prior to a joint-venture, and a case showing the importance of analysis for assessing competitor intentions.

Case Study 1: Discovering the launch date for a new product.

Our client wished to establish the launch date for a competitor's new product. With this information our client was able to run their own major publicity campaign on the same day, thereby dampening the effect of the competitor's launch. More details

Case Study 2: Uncovering a person's biographical details.

Our client was attending a high profile meeting with an external organization who had recently recruited a new key manager who would be responsible for decisions involving our client. We were able to provide biographical details on the new appointee enabling our client to be understand this person's attitudes and anticipate what issues might be raised. More details

Case Study 3: Establishing a competitor's capabilities.

With customer demand rising, our client wanted to know how much business their competitor was able to handle. With our information our client was able to expand their business safely and profitably. More details

Case Study 4: Due Diligence -Finding a partner for a new product launch.

An overseas client sought a UK partner for a new business venture. We were able to evaluate the credibility, financial security and overall suitability of potential candidates. A suitable partner was found and our client successfully launched their product. More details

Case Study 5: Risk Analysis - anticipating competitor actions.

Our client wanted to know a competitors likely future intentions. We were able to predict the competitor actions allowing our client to respond in advance of the event. More details

Case Study 6: Finding the truth in a rumour

Our client had heard a rumour about an associate company dealing with a competitor thereby breaking their contract agreements. We were asked to investigate the rumour to find out whether it was true or false. More details

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