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About AWARE
Press Articles and Reports


There have been many mentions of AWARE in the press reflecting our reputation as the UK's premier competitive intelligence consultancy. Below are examples of a few of these press reports.

These are in addition to the articles and papers we've had published over the years in a variety of journals and publications - Competitive Intelligence Magazine, Business Information Review, Information World Review, Legal Information Management, Knowledge Management and more.

If you would like to know more about how we can help you, contact us. Or visit our Services Page to see what we can offer your company - in Competitive Intelligence research, analysis and training.

  • Inc, May 2011 - "10 Tips on How to Research Your Competition" by Darren Dahl
    '...By monitoring competitors on an ongoing basis you get to know their behavior and so can start to anticipate what they will be likely to do next...' '...Speaking to customers is one of the best (and cheapest) ways of gathering real information on competitors...'

  • Management Today, May 2011 - "Crash Course in Competitive Intelligence" by Andrew Garrett. Article on competitor analysis mentioning AWARE
    Be proactive. 'If you only start doing competitor research when you are being hurt, it may be too late,' says Arthur Weiss, founder of consultancy AWARE. 'You want to know what your competitors' plans are for two years' time and how they will affect you'....Listen and observe. Trade shows and conferences are good places to find out what competitors are up to. 'You can visit their stand and listen to what they say to customers,' says Weiss. 'The beauty of trade shows is people assume everyone is a customer'....Build a picture. Small nuggets of information are like pieces of a jigsaw puzzle that can be pieced together to let you guess the big picture, adds Weiss.

  • WS Radio interview on Paul Helm's The InfoPro show (20 April 2007) - an Internet radio interview, discussing competitive intelligence, upcoming industry conferences, and AWARE's business.
  • Information Today Blog, 3 December 2004 - "London Online - You've been blogged"
    "...Arthur Weiss did a marvelous talk on competitive intelligence aspects of corporate web sites. He warned that he didn't want web site designers listening to his talk because if they were in attendance, all that lovely data would disappear...."
  • Internet Works, Issue 80, February 2004 - "Know Your Enemy" by Lois Ellett. Article on competitor analysis mentioning AWARE
  • Management Today, 10 June 2002 - Article on handling new competitors, aimed at SMEs
  • Accountancy, 27 December 2001 - Article on industrial espionage and ethical CI behaviour
  • KallKwik Business Bulletin September 2001 (KallKwik is a market-leading chain of UK printers. This is an article from their Business Bulletin client magazine on understanding competitors - Adobe Acrobat format)
  • Communidades, 7 June 2001 (Spanish article in Adobe Acrobat format)
  • Marketing, 24 May, 2001 - A general article on CI
  • Agency Sales Magazine, 1 May 2001 - Globalization and the future of sales
  • Financial Times - 10 April 2001 - General CI news article
  • Guardian - 10 January 2001 - Article on CI looking at ethics, and corporate espionage
  • Press Release to announce AWARE holding the world's first workshop/seminar specifically dedicated to competitive intelligence and the Internet (December 1997)

AWARE News

Publications / Presentations

Arthur Weiss gave a conference paper on specialist search - finding names, numbers and news at the Online Information 2011 Conference as well as an exhibition seminar giving top tips for finding competitive intelligence online for use in primary reserarch. These can be downloaded on our publications pages. Arthur also led two sessions as part of WebSearch Academy at the Internet Librarian International Conference in October 2011 (Planning your Research & Social Media). (See our presentation & papers pages to download these).

2012 events so far confirmed include the Institute of Competitive Intelligence conference in Bad Nauheim, Germany (March 2012) - a workshop on online competitive intelligence, and a practitioner case study looking at how national cultures can influence primary research efficacy.

Several other workshops are planned - in both Europe and Asia. If you are interested in competitive intelligence training and workshops contact us, or visit our training pages. We offer custom training looking at all aspects of marketing & competitive intelligence including evaluating competitor strategies, online research, marketing research, competitor analysis, scenario planning and much more.


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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102)

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Last page / site update: Thursday, May 5, 2011

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