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About AWARE
Our People


Arthur Weiss, AWARE's managing partner

AWARE was founded in 1995 by Arthur Weiss. Since 1995, the company has grown and now has an international reputation within the Competitive Intelligence community.

In addition to our founder and core office staff, AWARE uses a large team of independent researchers that we call upon as and when the need arises. In this way we are easily able to conduct any size project and at the same time keep our overhead costs (and what we charge our clients) down.

We can also guarantee that you will get an objective viewpoint as by using independent researchers, we can protect your identity and ensure that there are no preconceptions regarding your research needs.

AWARE also works closely with affiliated companies in North America, Europe, the Middle East and Australasia and has further contacts world-wide.

Become an AWARE associate.


CIM Chartered Marketer Arthur Weiss: AWARE's Founder & Managing Director

Background: Marketing Strategy.
Areas of Expertise: Business Strategy, Marketing Planning, Financial Analysis. Online Information Industry.
CI Skills: Extensive Knowledge of Information Sources, Interview Skills, Primary & Secondary Research, CI Training.
Publications: Croner's Marketing (General Editor), Papers and Articles on CI, Marketing, and the Internet.
Other: MBA, CIM Chartered Marketer, International Speaker on Competitive Intelligence Issues.
Family: Married with 2 Children.

Contact Arthur

AWARE News

In March 2012, Arthur Weiss, AWARE's CEO, was elected to serve as Membership Development Director of the Association of Independent Information Professionals (AIIP) for 2012-March 2014. (Press Release). Michelle Rawl of Rawl Research Inc. will succeed Arthur from April 2014. AIIP is the organisation for independent information specialists and has a global membership with expertise covering all aspects of the information profession. Visit the AIIP web-site to find out more and to join us.


Publications / Presentations

Booking is now open for the ICI-4 workshop on Competitive Intelligence Secondary Research taking place on March 17-18 in London and the Institute of Competitive Intelligence's conference in Bad Nauheim, Germany, 8-11 April 2014 where Arthur Weiss will be leading 2 workshops and giving a conference presentation on the impact of communication style and culture on effective CI.

Other forthcoming events include the Casablanca Competitive and Market Intelligence Forum 2014.

Recent events included training workshops held in Mauritius, China and Malaysia and a War Gaming workshop held in Dublin, Ireland.


If you are interested in competitive intelligence training and workshops contact us, or visit our training pages. We offer custom training looking at all aspects of marketing & competitive intelligence including online research, marketing research, competitor analysis, scenario planning, war-gaming and much more.

See also our presentation & papers pages for more information and downloads.


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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102) AIIP

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Last page / site update: Sunday, April 7, 2013

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