AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.

AWARE was founded in March 1995, by Arthur Weiss, to provide professional competitive intelligence and marketing analysis services in the UK and Europe. Prior to starting AWARE, Arthur was the European Marketing Information manager for a blue-chip information services company with responsibility for coordinating all competitive intelligence operations across 10+ countries within Europe.

AWARE personnel have experience in a number of business sectors,
for example:

• FMCG;
• Pharmaceutical;
• Telecoms;
• Financial Services;
• Utilities;
• Manufacturing;
• Defence;
• Information Services;
  

and many others.

Clients include major FTSE and other quoted organizations, as well as smaller private companies. We are also used by other consultancy firms when they need to provide CI Services to their own clients.

Example projects include:

• Analysis of the market entry options available to a telecom company entering a new European market
• Audit of the existing competitive intelligence process for a financial service company
• Strategic analysis of a key competitor for a medical device manufacturer
• Study of research activities and drug pipelines in one disease area with a specific focus on three pharmaceutical companies
• Benchmarking analysis comparing client and competitor products for an information company
• Discovery of launch plans for new product line for a grocery manufacturer
• In-depth profiles on major competitors for a construction company
• Market analysis looking at all UK competitors in a commercial insurance sector
• Ongoing monitoring of competitor activity for a high-street retailer, including identification and monitoring of Internet competitors
• Study of e-business activity of the top European publishers
• Due diligence study looking at potential joint-venture partners, for a niche software company.

AWARE offers organizations expert advice in how to find and use information - on competitors, the business environment and on their internal operations. We have written and lectured on competitive intelligence to multinational audiences. For a quick overview of CI, check out our brief guide to competitor analysis.

To help you in your search for business information, try our lists of Internet competitive intelligence resources. Or why not look through our other favourite sites. If you are unsure where to go next, but need to know a lot more, have a look at our list of competitive intelligence and business strategy books. All are recommended and you can purchase them from direct links to Amazon, at substantial discounts to regular bookshop prices.

Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

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