 About AWARE
Our Experience
AWARE was founded in March 1995, by Arthur Weiss, to provide professional competitive intelligence and marketing analysis services in the UK and Europe. Prior to starting AWARE, Arthur was the European Marketing Information manager for a blue-chip information services company with responsibility for coordinating all competitive intelligence operations across 10+ countries within Europe.
AWARE personnel have experience in a number of business sectors,
for example:
- FMCG;
- Pharmaceutical;
- Telecoms;
- Financial Services;
- Utilities;
- Manufacturing;
- Defence;
- Information Services;
and many others.
Clients include major FTSE and other quoted organizations, as well as smaller private companies. We are also used by other consultancy firms when they need to provide CI Services to their own clients.
Example projects include:
- Analysis of the market entry options available to a telecom company entering a new European market
- Audit of the existing competitive intelligence process for a financial service company
- Strategic analysis of a key competitor for a medical device manufacturer
- Study of research activities and drug pipelines in one disease area with a specific focus on three pharmaceutical companies
- Benchmarking analysis comparing client and competitor products for an information company
- Discovery of launch plans for new product line for a grocery manufacturer
- In-depth profiles on major competitors for a construction company
- Market analysis looking at all UK competitors in a commercial insurance sector
- Ongoing monitoring of competitor activity for a high-street retailer, including identification and monitoring of Internet competitors
- Study of e-business activity of the top European publishers
- Due diligence study looking at potential joint-venture partners, for a niche software company.
AWARE offers organizations expert advice in how to find and use information - on competitors, the business environment and on their internal operations. We have written and lectured on competitive intelligence to multinational audiences. For a quick overview of CI, check out our brief guide to competitor analysis.
Contact us today
for a free evaluation or advice on
how to find information on your competitors.
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To help you in your search for business information, try our lists of Internet competitive intelligence resources. Or why not look through our other favourite sites. If you are unsure where to go next, but need to know a lot more, have a look at our list of competitive intelligence and business strategy books. All are recommended and you can purchase them from direct links to Amazon, at substantial discounts to regular bookshop prices.
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Quick Tip: Questions
Quick Tip
A key competitive intelligence skill is the ability to distinguish what you do know from what you don't know. The effort is then to find out sources for the unknown information - as the great English writer, Dr Samuel Johnson said:
Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information upon it.
Unfortunately even with the knowledge there can be problems. Lewis Branscomb - the US physicist and Harvard management professor once said:
People rarely distinguish among data, information, knowledge, and wisdom. But they are as different from each other and as interlocking as starch molecules, flour, bread, and the flavorful memory of a superb morning croissant.
The aim of competitive & marketing intelligence is to turn data into something that can lead to competitive advantage in the same way that your morning croissant or loaf of bread depends on flour and water interacting to make something that is more than just a mixture of the raw ingredients.
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Public training
Competitive Intelligence Training
Do you need to
know more about
Competitive Intelligence?
We offer in-house Competitive Intelligence Training, customised to your requirements.
Find out about our training services today!
Public Training Workshops -
ProfitNet Training Course on Competitor/Competitive Intellgence
Tuesday 15 September / Wed 30 September
University of Brighton - Postgraduate Computer Suite, Watts Building.
Cost: £550 + VAT
A two-day workshop split into two halves (with practical work to be competed during the two-week gap) focusing on ways to use competitive intelligence to best effect within organisational strategy.
Learn how to discover valuable information about your competitors and use this to gain competitve advantage over them in today's changeable markets.
This is one of a series of workshops aimed at helping businesses combat the economic downturn and prepare them for future success under the auspices of the Collaborative Training Centre attached to the University of Brighton.
More information & online booking / Brochure (PDF)
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Events
ProfitNet Workshop on
Competitor/Competitive Intellgence
(in conjunction with the University of Brighton's Collaborative Training Centre)
Tuesday 15 September / Wed 30 September
University of Brighton - Postgraduate Computer Suite, Watts Building.
Cost: £550 + VAT
A two-day workshop split into two halves (with practical work to be competed during the two-week gap) focusing on ways to use competitive intelligence to best effect within organisational strategy.
Learn how to discover valuable information about your competitors and use this to gain competitve advantage over them in today's changeable markets.
This is one of a series of workshops aimed at helping businesses combat the economic downturn and prepare them for future success.
More information & online booking / Brochure (PDF)
Institute of Competitive Intelligence
UK Course Schedule
ICI holds regular public training in Europe, the USA and elsewhere. The next UK based ICI courses will take place mid-2009 in central London.
If you register 40 days in advance, deduct 5% from total fees.
Book your place!
Further information on the Institute of Competitive Intelligence.
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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.
For the best UK & European competitive intelligence and competitor analysis services, contact us today.
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Copyrights, etc.
Copyright © AWARE 1995-2009
Last page / site update: Thursday, June 11, 2009
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