 About AWARE
Our Experience
AWARE was founded in March 1995, by Arthur Weiss, to provide professional competitive intelligence and marketing analysis services in the UK and Europe. Prior to starting AWARE, Arthur was the European Marketing Information manager for a blue-chip information services company with responsibility for coordinating all competitive intelligence operations across 10+ countries within Europe.
AWARE personnel have experience in a number of business sectors,
for example:
- FMCG;
- Pharmaceutical;
- Telecoms;
- Financial Services;
- Utilities;
- Manufacturing;
- Defence;
- Information Services;
and many others.
Clients include major FTSE and other quoted organizations, as well as smaller private companies. We are also used by other consultancy firms when they need to provide CI Services to their own clients.
Example projects include:
- Analysis of the market entry options available to a telecom company entering a new European market
- Audit of the existing competitive intelligence process for a financial service company
- Strategic analysis of a key competitor for a medical device manufacturer
- Study of research activities and drug pipelines in one disease area with a specific focus on three pharmaceutical companies
- Benchmarking analysis comparing client and competitor products for an information company
- Discovery of launch plans for new product line for a grocery manufacturer
- In-depth profiles on major competitors for a construction company
- Market analysis looking at all UK competitors in a commercial insurance sector
- Ongoing monitoring of competitor activity for a high-street retailer, including identification and monitoring of Internet competitors
- Study of e-business activity of the top European publishers
- Due diligence study looking at potential joint-venture partners, for a niche software company.
AWARE offers organizations expert advice in how to find and use information - on competitors, the business environment and on their internal operations. We have written and lectured on competitive intelligence to multinational audiences. For a quick overview of CI, check out our brief guide to competitor analysis.
Contact us today
for a free evaluation or advice on
how to find information on your competitors.
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To help you in your search for business information, try our lists of Internet competitive intelligence resources. Or why not look through our other favourite sites. If you are unsure where to go next, but need to know a lot more, have a look at our list of competitive intelligence and business strategy books. All are recommended and you can purchase them from direct links to Amazon, at substantial discounts to regular bookshop prices.
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Quick Tip: Use multiple search engines
Quick Tip
When doing an Internet search don't just use one search engine. Look at using a selection - Google, Yahoo!, Bing, Ask and even a few others. The reason is that each search engine uses different rules for ranking the order of pages - what they see as the most relevant pages.
By restricting your searches to just one engine you're also limiting the results you find to that search engines view of what is important. Your view may differ - and by using a range of search engines you will not only potentially find more relevant sites but you are also given a choice of different ranking methods.
Bonus Tip
Don't just use the standard search form but instead use the advanced search facilities. These allow for much more complex searches that are more likely to result in you finding what you need quickly.
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