 About AWARE
Our Ethical Approach
AWARE follows a strict ethical code based on the ethical guidelines laid down by the Society of Competitive Intelligence Professionals (SCIP).
In addition to the SCIP ethical code, the following principles are adhered to by AWARE and its associates:
AWARE will only engage in legal and ethical approaches to obtaining competitor information and will make no attempt to obtain information that has been classified as a trade secret. (Note that public domain information is not restricted to published information, but can also include information obtained through a variety of research approaches including interviews with competitor employees and employees working for competitor clients as well as others who have direct knowledge of the competitor. Information gathered during such interviews can be used so long as it is not flagged as confidential).
AWARE will always aim to protect client interests and reputation. We will thus not engage in any practices, which could, were they discovered, bring our client's name into disrepute. This includes, but is not limited to practices such as misrepresentation and lying, bribery, "dustbin searches", entrapment and other approaches, which AWARE views as unethical business practices.
In interviews or other direct contacts, AWARE will disclose all relevant information for the purpose of the interview, including the interviewer identity and contact details. However AWARE will never divulge client names or the ultimate research purpose without prior authority from the client.
AWARE will protect client confidentiality and will not use information gathered or learned in one project in any other project. In this context, AWARE recommends and encourages the signing of a confidentiality agreement with clients. This can either be the client's own agreement (if available), AWARE's standard contract or any variation agreed by both parties.
AWARE will always seek to avoid any conflict of interest between clients. As a result, AWARE works with only a single or limited subset of companies within an industry or industry sector and will either turn down work from competing companies of an existing client, or will ensure that the same associate does not work on both companies' projects where any conflict of interest could arise.
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Books - Art of the Long View
Recommended Book
The Art of the Long View
Peter Schwartz
Buy UK £ or US$
This is an excellent introduction and guide to scenario planning.
Read our review of this book
If there is one book that is head and shoulders above all the other on the subject of scenario planning, this is it. Schwartz's book is a joy to read and gives a tremendous introduction to the subject, leaving the reader with a firm grounding and understanding in the way that scenario planning has helped many companies gain competitive advantage in their industries. The text includes many case studies and anecdotes making it a must-read book. Peter Schwartz is not only one of the world's leading scenario planners - but an excellent writer also.
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For more recommendations visit our book selection.
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Public training
Competitive Intelligence Training
Do you need to
know more about
Competitive Intelligence?
We offer in-house Competitive Intelligence Training, customised to your requirements.
Find out about our training services today!
Public Training Workshops -
ProfitNet Training Course on Competitor/Competitive Intellgence
Tuesday 15 September / Wed 30 September
University of Brighton - Postgraduate Computer Suite, Watts Building.
Cost: £550 + VAT
A two-day workshop split into two halves (with practical work to be competed during the two-week gap) focusing on ways to use competitive intelligence to best effect within organisational strategy.
Learn how to discover valuable information about your competitors and use this to gain competitve advantage over them in today's changeable markets.
This is one of a series of workshops aimed at helping businesses combat the economic downturn and prepare them for future success under the auspices of the Collaborative Training Centre attached to the University of Brighton.
More information & online booking / Brochure (PDF)
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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.
For the best UK & European competitive intelligence and competitor analysis services, contact us today.
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Copyrights, etc.
Copyright © AWARE 1995-2009
Last page / site update: Thursday, June 11, 2009
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