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What is Competitive Intelligence - a brief guide

AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.

Strategy, Training, Research Services for Competitive & Marketing Intelligence

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AWARE News

Association Belge de Documentation / Belgische Vereniging voor Documentatie INFORUM2009

Arthur Weiss, AWARE's managing partner led a session focusing on social networking and how this can be used to enhance marketing intelligence at ABD-BVD's Inforum2009: It's all about people conference at the end of April, 2009. The lecture showed how marketing and competitive intelligence professionals can use social networking sites such as Facebook, Myspace, LinkedIn and others as part of their portfolio of research tools.

For more information on these lectures and how we can help you become a more effective business researcher ask us about our courses on finding CI information.

WS Radio Interview

Arthur Weiss was interviewed by Paul Helm, the president of Strategic Research Network, as part of the InfoPro show on WS Radio - The worldwide leader in Internet talk.

Listen to the whole interview or in separate parts (around 10-15 minutes each)

Books - Co-opertition

Recommended Book

Smart Services
Co-opetition : 1. a revolutionary mindset that redefines competition and cooperation; 2. the game theory strategy that's changing the game of business
Adam M Brandenburger & Barry J Nalebuff
Buy UK £ or US$

Read our review of this book

Michael Porter described this book as "the most important single contribution" in taking his original ideas on ways of achieving competitive advantage forward. The book is easy to read, inexpensive and contains numerous ideas to help reshape and challenge thought processes. The writers develop Porter's 5 forces model, and introduce a sixth force. They emphasise the strategic advantages of co-operation and look at game theory as a way of approaching business strategy.

For more recommendations visit our book selection.

Contact Us

For further information, advice, or more details on AWARE or Competitive and Marketing Intelligence contact us at:

AWARE
16 Craigweil Close
Stanmore
Middlesex
HA7 4TR
United Kingdom

Tel: 0845 430 9125
Fax: 0845 430 9126

(Outside UK: Tel: +44 20 8954 9121 Fax: +44 20 8954 2102)

Contact us online
by filling in your details on our contact form, and we will get back to you.

You can also e-mail us directly at .

For information on working for AWARE please read our careers page.

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Quick Tip: Shouting loudly

Quick Tip

The Talmud (the main source for Jewish law and tradition other than the Bible) tells a parable about a gathering of all the animals in nature. The lion was asked why he was the king of all the beasts. He replied:
Because I can roar the loudest, and when I roar, everyone else is silent.
At that point, the thrush stood up and said:
That may be true, but if we go a mile or so from where you are roaring, your roar is not heard. However when I begin to chirp, all the birds chirp along with me and the whole forest is filled with song.

Making an impact and influencing others does not depend on how loud you shout to put over your own views.
It depends on influencing people so that everybody sings from the same song-sheet.
Silence does not necessarily signify approval.
It may just indicate that people are scared to argue with you.

When everybody joins in and contributes, then you can be sure that you will reach agreement!

AWARE's Newsletter

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Competitive Intelligence Training

Do you need to
know more about
Competitive Intelligence?

We offer in-house Competitive Intelligence Training, customised to your requirements.
Find out about our training services today!

Institute of Competitive Intelligence
UK Course Schedule

ICI holds regular public training in Europe, the USA and elsewhere. The next UK based ICI courses will take place during the Spring 2010 in central London.

If you register 40 days in advance, deduct 5% from total fees.

Book your place!

Further information on the Institute of Competitive Intelligence.

Finding Competitive Intelligence using Online Sources

AWARE consultants are experts at discovering competitor information online and have developed a market-leading course on Finding Competitive Intelligence using Online Sources. This course has been given as an in-house course to numerous companies across industries (e.g. IT, publishing, telecoms, chemicals....) and countries, as well as publicly at SCIP annual and European conferences (e.g. the SCIP 2008 Annual Conference in San Diego, California), the London International Online Information Conferences and other similar events.

The workshop has received high praise for its unique approach to finding competitive intelligence on the Internet. The workshop - available as a half-day or full day in-house training course - teaches attendees how to find actionable competitive intelligence rather than just present a list of sources that quickly date. Like all AWARE's in-house training, the course can be customised to focus on industry or competitive area.

For more information on this workshop and how it can help you become a more effective Internet researcher check out our Competitive Intelligence Training and ask us about our courses on finding CI information.

Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102)

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Last page / site update: Tuesday, November 3, 2009