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In March 2012, Arthur Weiss, AWARE's CEO, was elected to serve as Membership Development Director of the Association of Independent Information Professionals (AIIP) for 2012-March 2014. (Press Release). Michelle Rawl of Rawl Research Inc. will succeed Arthur from April 2014. AIIP is the organisation for independent information specialists and has a global membership with expertise covering all aspects of the information profession. Visit the AIIP web-site to find out more and to join us.

Publications / Presentations

Booking is now open for the ICI-4 workshop on Competitive Intelligence Secondary Research taking place on March 17-18 in London and the Institute of Competitive Intelligence's conference in Bad Nauheim, Germany, 8-11 April 2014 where Arthur Weiss will be leading 2 workshops and giving a conference presentation on the impact of communication style and culture on effective CI.

Other forthcoming events include the Casablanca Competitive and Market Intelligence Forum 2014.

Recent events included training workshops held in Mauritius, China and Malaysia and a War Gaming workshop held in Dublin, Ireland.

If you are interested in competitive intelligence training and workshops contact us, or visit our training pages. We offer custom training looking at all aspects of marketing & competitive intelligence including online research, marketing research, competitor analysis, scenario planning, war-gaming and much more.

See also our presentation & papers pages for more information and downloads.

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Books - Smart Services

Recommended Book

Smart Services
Smart Services: Competitive Information Strategies, Solutions and Success Stories for Service Businesses
Deborah C Sawyer
Buy UK £ or US$

Read our review of this book

The front cover of "Smart Services" includes a quote from Andrew Garvin, the CEO of Find/SVP saying: "Finally a book that nails down what every service business needs to know about competition and competitive intelligence. 'Smart Services' offers competitive information strategies that firms can put to immediate use." I don't think that I could have given a better summary and description of this excellent book.

For a thorough review of this book check out FreePint's book review. (FreePint is an excellent portal site and discussion forum for the overall information industry, and is well recommended - and used by over 70,000 information professionals world-wide).

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For more recommendations visit our book selection.


Institute of Competitive Intelligence

ICI holds regular public training courses & workshops on a range of competitive intelligence related topics. Courses take place across Europe, the USA, India and elsewhere - and are offered in English, German, French and Spanish.

The next UK based ICI courses will take place in March 2012 in central London with further courses in Autumn 2012.

Course Schedule
If you register 40 days in advance, deduct 5% from total fees.

Further information on the Institute of Competitive Intelligence.

Contact Us

For further information, advice, or more details on AWARE or Competitive and Marketing Intelligence contact us at:

16 Craigweil Close
United Kingdom

Tel: 0845 430 9125
Fax: 0845 430 9126

(Outside UK: Tel: +44 20 8954 9121 Fax: +44 20 8954 2102)

Contact us online
by filling in your details on our contact form, and we will get back to you.

You can also e-mail us directly at .

For information on working for AWARE please read our careers page.

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Competitive Intelligence Training

Do you need to
know more about
Competitive Intelligence?

We offer in-house Competitive Intelligence Training, customised to your requirements.
Find out about our training services today!

Finding Competitive Intelligence using Online Sources

AWARE consultants are experts at discovering competitor information online and have developed a market-leading course on Finding Competitive Intelligence using Online Sources. This course has been given as an in-house course to numerous companies across industries (IT, publishing, telecoms, chemicals....) and countries, as well as publicly at SCIP annual and European conferences, the London International Online Information Conferences and other similar events.

The workshop has received high praise for its unique approach to finding competitive intelligence on the Internet. The workshop - available as a half-day summary, full day or 2-day in-depth training course with extensive practical online sessions - teaches attendees how to find actionable competitive intelligence rather than just present a list of sources that quickly date. Like all AWARE's in-house training, the course can be customised to focus on industry or competitive area.

For more information on this workshop and how it can help you become a more effective Internet researcher check out our Competitive Intelligence Training and ask us about our courses on finding CI information.

Competitive Intelligence on a budget

Many businesses think that competitive intelligence research is expensive and hard to do. This is not true. It is quite possible to uncover crucial competitive intelligence without spending large sums.

Visiting industry trade-shows and conferences is a fantastic way to find out what is happening. However there is much more to trade show intelligence than just picking up the competitors' marketing materials. You can discuss what is happening in the industry with sales people on competitor stands and hear opinion leaders at floor-show seminars.

At a trade-show, competitor sales people are generally willing to talk to anybody - including their competitors. They will want to boast about what they are doing and how. What they refuse to say can be as informative as what they do say - and so trade shows present a golden opportunity for gathering intelligence on the whole marketplace in one go - making for fast and efficient intelligence gathering. If you feel uncomfortable doing this yourself or want to know how to do it better, ask us.

For more information on Trade Show Intelligence, and how to do competitive intelligence on a budget, contact us today on +44 20 8954 9121 or .


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Quick Tip: Shouting loudly

Quick Tip

The Talmud (the main source for Jewish law and tradition other than the Bible) tells a parable about a gathering of all the animals in nature. The lion was asked why he was the king of all the beasts. He replied:
Because I can roar the loudest, and when I roar, everyone else is silent.
At that point, the thrush stood up and said:
That may be true, but if we go a mile or so from where you are roaring, your roar is not heard. However when I begin to chirp, all the birds chirp along with me and the whole forest is filled with song.

Making an impact and influencing others does not depend on how loud you shout to put over your own views.
It depends on influencing people so that everybody sings from the same song-sheet.
Silence does not necessarily signify approval.
It may just indicate that people are scared to argue with you.

When everybody joins in and contributes, then you can be sure that you will reach agreement!

Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102) AIIP

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Last page / site update: Sunday, April 7, 2013

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