AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.
SCIP European Conference 2008 / International Online Conference & Exhibition
Arthur Weiss, AWARE's managing partner led his acclaimed full-day workshop on Using Online Sources for Competitive Intelligence Research at the SCIP Annual Conference in San Diego, California in April 2008.
The SCIP workshop, a fully revised and updated version, included practical exercises, a review of new developments such as Web 2.0 sites and much more. Previous AWARE workshops and masterclasses on the same topic have received high praise for their unique approach to finding competitive intelligence on the Internet and have been given at workshops and conferences across the globe! The workshop aim is to teach attendees how to find CI rather than just present a list of sources that quickly date.
For more information on the workshop and how it can help you become a more effective Internet researcher ask us about our courses on finding CI information.
If there is one book that is head and shoulders above all the other on the subject of scenario planning, this is it. Schwartz's book is a joy to read and gives a tremendous introduction to the subject, leaving the reader with a firm grounding and understanding in the way that scenario planning has helped many companies gain competitive advantage in their industries. The text includes many case studies and anecdotes making it a must-read book. Peter Schwartz is not only one of the world's leading scenario planners - but an excellent writer also.
Contact us online by filling in your details on our contact form, and we will get back to you.
You can also e-mail us directly at .
For information on working for AWARE please read our careers page.
Quick Tip
Quick Tip: Deadly Sins
The Seven Deadly Business Sins
1) Greed - Are you satisfied with what you've achieved or are you always seeking more, and never consolidating and strengthening what you currently have? 2) Opinion - Do you ever dismiss ideas without analysis? There have been many opportunities that were missed because opinionated management failed to see the wider picture. 3) Routine - Just because something worked in the past does not mean that it will continue to work in the future. 4) Emotion - Is the reason for your decision based on analysis, or emotion? Many managers are driven by their fears and desires without ever stopping to justify the reason for their fear or hatred or love. Often these prove to be unjustified and unjustifiable. 5) Ego - Do you make decisions because you are the cleverest, the biggest, the market leader? Are you obsessed with your own image and abilities? Many leaders in the past also thought that they were invincible. A quick look at history shows that they were not! 6) Success - Over-confidence is dangerous and can blind you to competitors seeking to emulate your success. 7) Hope - Can you justify your reasons why things will improve, or are you just burying your head in the sand, and refusing to see reality?
These seven deadly business sins are based on some work by Ben Gilad, one of the foremost Competitive Intelligence experts. Businesses need to understand their blindspots - what they would rather not see, and work to remove them. Each of these seven sins is a type of blindspot if it dominates the thinking within the company. It's OK to have each to a certain degree, balanced by the others. (All businesses need to believe in themselves, have hope, aim to make money....). The problem is when one aspect starts to govern the way things are done in the company, preventing rational and logical thought.
SubscribeNews
AWARE's Newsletter
Subscribe to AWARE's newsletter giving news on AWARE, and advice and tips on competitive intelligence and marketing topics.
Institute of Competitive Intelligence
UK Course Schedule
16-17 June 2008:ICI-1 - Competitive Intelligence Basics - an introduction to CI: what it is, how to do it and what not to do! (Cost: £790 / €1090 per attendee) 18-19 June 2008:ICI-4 - Secondary Research for CI including searching the Internet for CI. (Cost: £790 / €1090 per attendee) 23-24 June 2008:ICI-5 - Primary Research for CI covering how to interview primary sources for CI. (Cost: £830 / €1150 per attendee).
If you register 40 days in advance, deduct 5% from total fees.
Finding Competitive Intelligence using Online Sources
A shortened version of AWARE's market-leading course on Finding Competitive Intelligence using Online Sources was given to attendees at the Online Information 2007 conference as a masterclass. The full workshop was given as part of the SCIP Europe conference in Bad Nauheim, Germany, and as a pre-conference workshop at the annual SCIP conference in San Diego, California, in April 2008.
This workshop has received high praise for its unique approach to finding competitive intelligence on the Internet, and has been given at workshops and conferences across the globe! The workshop - available as a half-day or full day in-house training course - teaches attendees how to find actionable competitive intelligence rather than just present a list of sources that quickly date.
For more information on this workshop and how it can help you become a more effective Internet researcher check out our Competitive Intelligence Training and ask us about our courses on finding CI information.
Footer
Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.
For the best UK & European competitive intelligence and competitor analysis services, contact us today.
