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Marketing & Competitive Intelligence |
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Competitive Intelligence for Business Success |
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AWARE specialises in competitive and marketing intelligence and are recognised as global experts in this field. Our mission is to help organizations become the best. To become the best does not mean copying what competitors are doing today, or did yesterday. It requires creativity and innovation - anticipating tomorrow's trends before they become today's normality - keeping several steps ahead of competitors.
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Our services - Strategy advice, Training, Analysis and Research (STAR) are all aimed at helping companies achieve this.
AWARE Competitive Intelligence Services
We provide a variety of competitive intelligence services aimed at supporting company CI processes.
- Competitor research will help fill gaps in your knowledge on what competitors have been doing, are doing or even could be doing. It will enable you to confirm, or deny rumours, and uncover the truth about what is happening in your competitive environment.
- Our competitor profiles provide in-depth analysis on competitor firms, enabling you to build a complete picture that can be used in your strategic planning processes.
- Our competitor monitoring service is aimed at helping you keep up-to-date on your competitor's activities.
- We offer bespoke competitive intelligence training courses to help you and your team learn competitive intelligence and competitor analysis skills, train new staff or keep up to date with the latest techniques. As well as supporting clients' CI operations, our goal is to help our clients improve and build their own CI processes - so that they become self-reliant.
- For companies starting to build a CI function, we also offer a CI Audit service, and training and support so that the new competitive intelligence department functions effectively from day one! You can also call on us for interim management solutions requiring CI expertise - for example, to set up a CI department, for a one off CI research project or to fill in for somebody who has left your employment.
As part of our mission to support organizational competitive intelligence, our site also includes a variety of resources helping you learn CI or find more information.
- Our case studies can give an insight as to how competitive intelligence can help firms gain and maintain competitive advantage.
- We include many articles on competitive intelligence (including a brief guide to competitor analysis) giving a greater insight into the topic.
- An FAQ (frequently asked questions) section, giving answers to questions on the what, where, how and why of competitive intelligence and competitor analysis.
- Tips on better practice periodically updated, focusing on competitive intelligence related topics as well as a range of marketing and strategy issues.
If you would like to know more, contact us.
Or visit our services pages to see how we can help you
AWARE NewsIn March 2012, Arthur Weiss, AWARE's CEO, was elected to serve as Membership Development Director of the Association of Independent Information Professionals (AIIP). (Press Release). AIIP is the organisation for independent information specialists and has a global membership with expertise covering all aspects of the information profession. Visit the AIIP web-site to find out more and to join us. Arthur also led two pre-conference workshops at AIIP's May 2012 conference in Indianaposlis, USA. Publications / Presentations AWARE's CEO led a workshop on Online Competitive Intelligence at the Institute of Competitive Intelligence's conference in Bad Nauheim, Germany in March 2012 and gave a paper looking at how national cultures can influence primary research efficacy. Other recent events included: training workshops held in Jakarta, Indonesia and Shanghai, China; conference papers / seminars at the Online Information 2011 Conference and at the WebSearch Academy, Internet Librarian International Conference. If you are interested in competitive intelligence training and workshops contact us, or visit our training pages. We offer custom training looking at all aspects of marketing & competitive intelligence including online research, marketing research, competitor analysis, scenario planning, war-gaming and much more. Checking Facts: an Olympic Example of Ineptitude The failure to accurately name Jerusalem's status as Israel's capital and the placing of I...
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Competitive Intelligence on a budget Many businesses think that competitive intelligence research is expensive and hard to do. This is not true. It is quite possible to uncover crucial competitive intelligence without spending large sums. Visiting industry trade-shows and conferences is a fantastic way to find out what is happening. However there is much more to trade show intelligence than just picking up the competitors' marketing materials. You can discuss what is happening in the industry with sales people on competitor stands and hear opinion leaders at floor-show seminars. At a trade-show, competitor sales people are generally willing to talk to anybody - including their competitors. They will want to boast about what they are doing and how. What they refuse to say can be as informative as what they do say - and so trade shows present a golden opportunity for gathering intelligence on the whole marketplace in one go - making for fast and efficient intelligence gathering. If you feel uncomfortable doing this yourself or want to know how to do it better, ask us. For more information on Trade Show Intelligence, and how to do competitive intelligence on a budget, contact us today on +44 20 8954 9121 or . |
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AWARE's Newsletter Subscribe to AWARE's newsletter giving news on AWARE, and advice and tips on competitive intelligence and marketing topics. |
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Institute of Competitive Intelligence ICI holds regular public training courses & workshops on a range of competitive intelligence related topics. Courses take place across Europe, the USA, India and elsewhere - and are offered in English, German, French and Spanish. The next UK based ICI courses will take place in March 2012 in central London with further courses in Autumn 2012. Course Schedule |
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