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Competitive Intelligence for Business Success |
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AWARE specialises in competitive and marketing intelligence and are recognised as global experts in this field. AWARE was founded in 1995 by Arthur Weiss. Since 1995, the company has grown and now has an international reputation within the Competitive & Marketing Intelligence community. Our mission is to help organizations become the best. To become the best does not mean copying what competitors are doing today, or did yesterday. It requires creativity and innovation - anticipating tomorrow's trends before they become today's normality - keeping several steps ahead of competitors.
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What we provide - Strategic & marketing consultancy, Training, Analysis and Research (STAR) are all aimed at helping companies achieve this.
If you would like to know more about us, contact us.
Or visit our services pages for details on what we offer and how we can help you
AWARE NewsIn March 2012, Arthur Weiss, AWARE's CEO, was elected to serve as Membership Development Director of the Association of Independent Information Professionals (AIIP). (Press Release). AIIP is the organisation for independent information specialists and has a global membership with expertise covering all aspects of the information profession. Visit the AIIP web-site to find out more and to join us. Publications / Presentations AWARE's CEO will be leading a workshop on Online Competitive Intelligence at the Institute of Competitive Intelligence's 2013 conference.
Other recent events include:
See also our presentation & papers pages for more information and downloads. If you are interested in competitive intelligence training and workshops contact us, or visit our training pages. We offer custom training looking at all aspects of marketing & competitive intelligence including online research, marketing research, competitor analysis, scenario planning, war-gaming and much more. "Pluralistic Ignorance" is a phenomenon that prevents people
questioning when they fail to...
Testing perceptions - Myers-Briggs and false appearances The Myers-Briggs Type Indicator is often used in recruitment
and to analyse and assess ind...
The iWatch - is this the next disruptive innovation from Apple? Rumours about Apple's iWatch suggest that a new product
category to stand with the iPod, i...
If you will it, it is no dream... The rights & wrongs of the Israel-Palestine debate are
complex. It is too easy to dism...
The impact of disruptive innovation - on PCs and on Retail Two recent items highlight the impact of disruptive
innovations on industries. The first i...
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